33. A common thread to creativity-enhancing exercises is that they require:
a. people to solve a puzzle.
b. convergent thinking.
c. variations of brainstorming.
d. flexible thinking.
34. Research suggests workers are more likely to have a breakthrough idea when they are:
a. happy the day before.
b. daydreaming about the future.
c. multitasking with several electronic devices.
d. depressed about an event in personal life.
35. The lawyer’s role in “Be an explorer, artist, judge, and lawyer” is to:
a. find a client to pay for an idea.
b. quickly copyright or patent an idea.
c. critically evaluate ideas.
d. find ways to implement ideas.
36. Financial manager Josie needs a creative idea. She might try jogging because:
a. exercise promotes convergent thinking that is important for creativity.
b. physical exercise is known to block out traditional thinking.
c. physical exercise pumps more blood and oxygen into the brain.
d. fatigue is good for creative thinking.
37. A recommended starting point in establishing a climate for creative thinking in an organization is to:
a. promote convergent thinking among employees.
b. establish a vision and mission that includes creativity.
c. have a highly structured organizational setup.
d. discourage risk taking.
38. A particularly robust strategy for enhancing creativity in an organization is to:
a. promote convergent thinking among employees.
b. provide limited flexibility for generating ideas.
c. discourage risk taking.
d. hire people who are already creative.
39. Which one of the following would not be considered a managerial practice that enhances creativity?
a. Prescribing the best method for arriving at a creative solution
b. Giving workers assignments that stretch their intellectual capability
c. Supplying groups with the time and money they need to accomplish the task
d. Designing work groups with a diversity of backgrounds and perspectives
40. A study of leader-member exchanges and creativity among research and development specialists indicated that leader-
member exchanges were:
a. positively associated with creativity only for inexperienced specialists.
b. negatively associated with creativity.
c. positively associated with creativity.
d. unrelated to ratings of creativity.
41. Which of the following practices is least likely to be helpful in managing creative people?
a. Giving creative people considerable structure
b. Having creative people manage and evaluate creative workers
c. Providing ongoing recognition and appreciation to creative workers
d. Being liberal in giving workers the resources they need
42. Of the following leadership practices, the least likely to enhance innovation is:
a. the pursuit of constant innovation.
b. to take risks and encourage risk taking.
c. to acquire innovative companies.
d. to encourage innovation for its own sake.
43. Loose-tight leadership in relation to creativity refers to:
a. alternating between encouragement and punishment.
b. granting space for exploring creative ideas, then finally choosing one idea.
c. alternating between laissez-faire leadership and autocratic leadership.
d. spending freely on some projects and cutting costs on others.
44. Which of the following is not a useful strategy in forming a creative work group?
a. Hire a leader with experience working with creative groups.
b. Form the group from creative minds throughout the company, regardless of their specific job.
c. Form the group from within a single unit in the company.
d. Loosely schedule the group’s schedule and goals so they have the freedom to explore ideas.
45. Multiunit organizations sometimes enhance creativity by:
a. sharing ideas across divisions.
b. preventing ideas from moving from one unit to another.
c. centralizing all new-product development decisions.
d. promoting convergent thinking.
46. Estelle plans to present the science project assigned to her in a creative manner. She concentrates on finding ways to
present her project. She comes up with possible solutions without evaluating them. Which step of the creative process is
illustrated in the given scenario?
a. Verification
b. Incubation
c. Immersion
d. Problem recognition
47. Marsha is the owner of a popular apparel store. She plans to increase the choices available to customers. She thinks
about what additions should be made to the current collection of clothes available in the store. During her evening walk,
Marsha suddenly realizes that she should conduct a survey to find out what customers desire. Which of the following is
most likely to be Marsha’s next step in the context of the creative process?
a. Verification
b. Incubation
c. Immersion
d. Opportunity recognition
48. Which of the following examples shows the cognitive abilities of a creative person?
a. Martin is able to think of several alternatives for a problem.
b. Elisa focuses on a single solution for a given problem.
c. Evan does not feel the need to get approval from his colleagues for his ideas.
d. Rachael is confident about her ideas and is open to criticism from her colleagues.
49. Anthony works in the design team of a publishing company. He is not particular about obtaining approval from his
team members for his creative design ideas. Hence, it can be observed from the given scenario that _____.
a. creative people focus on consensus
b. creative people are generally nonconformists
c. creative people focus on convergent thinking
d. creative people are often frustrated
50. Glow Inc., a company producing personal care products, plans to launch new skin care products for middle-aged men
and women. The company is looking at unique and innovative products. The top management decides to collect ideas
from all the employees. In order to encourage its employees to think creatively, the company should _____.
a. establish idea quotas to generate new ideas
b. promote convergent thinking
c. ensure that the employees focus on a single solution
d. insist that the emphasis is on the most profitable solution
51. Abraham, the manager of the development team in a software firm, is entrusted with the task of coming up with a
creative idea for the company’s next new product. Abraham consults people from other teams such as marketing, testing,
and customer support for inputs and suggestions that could result in a unique and creative idea. In order to improve his
creative thinking, Abraham is playing the role of a(n) _____.
a. lawyer
b. explorer
c. judge
d. artist
52. Which of the following examples illustrates practices that enhance creativity?
a. AB Inc. has a rigid organizational structure that includes layers of approval, fixed office timings, and a large
amount of paperwork for new projects.
b. Nicholas and his colleagues think in a convergent manner to focus on a single and frequently used solution to
problems.
c. Eric, a team manager, encourages his team members to determine the best possible method for reaching a
particular target.
d. Tanya, a graphic designer for a popular magazine, looks to gain approval from her team mates for her innovative
ideas rather than finding other alternatives.
53. Milton, a manager, is forced to turn down an idea for a new product from Steven, one of his most creative team
members, because of financial limitations. In order to prevent Steven from feeling discouraged, Milton should _____.
a. give gentle feedback to Steven when turning down the idea
b. recommend convergent thinking to improve Steven’s creativity
c. suggest that frequently used approaches to problems should be used
d. encourage him to work toward a single solution for problems
54. Age Inc., a company producing scientific instruments, has a dedicated team working on product innovations. This
team is not involved in the company’s regular activities. The team is provided with ample resources and has direct access
to the company’s senior management team. From the given scenario, it can be inferred that _____.
a. innovation is continuously pursued
b. risk taking is discouraged
c. the company’s departments are integrated
d. ideas are not being shared among different teams
55. Daphne, a manager, provides her team members the freedom to generate new ideas for products. At the same time, she
also ensures that an idea is chosen among the alternatives. Which of the following practices for enhancing creativity is
shown in the given example?
a. Pet-peeve technique
b. Experience of flow
c. Loose-tight leadership
d. Autocratic leadership
56. Which of the following is a personality trait of a creative person?
a. Self-confidence
b. Conformism
c. Ability to think divergently
d. Highly intelligent
57. Sarah is a popular jewelry designer. In order to cater to the varying needs of her clients and to sustain her competitive
advantage in the market, Sarah needs to produce innovative designs by being creative. What steps can Sarah take to
enhance her creative thinking abilities?
58. Christian takes over as the managing director of a company producing automotive components. He observes that all
the employees look at standard ways of solving problems and developing new products. Creativity is extremely limited.
Christian plans to promote creative thinking among the employees of the company. What are the methods that can be used
by Christian to enhance creativity in the organization?
59. Edward is a manager in a company that encourages creativity among its employees. An organizational environment
suitable for creative thinking is established by the top management. Edward is in charge of one of the teams focusing on
product innovation. How can Edward manage the team members effectively without hampering their creativity?