8) In 2008, about a third of Wal-Mart’s profits came from outside the United States.
9) In 2008, more than 50 percent of General Motor’s automobile’s sales came from outside the
United States.
10) Different physical standards can require a firm pursuing international opportunities to change
its current products or services to sell them into a nondomestic market.
11) Differences in tastes can be a major challenge for firms looking to sell their products or
services outside the domestic market.
12) Different physical standards are more challenging than differences in tastes for firms looking
to sell their products or services outside the domestic market.
13) In order for the basis of an international strategy to attract new customers, those products or
services must address the needs, wants, and preferences of customers in foreign markets at least
as well as, if not better than, alternatives.
14) In some international markets, adequate distribution networks exist but are tied up by new
entrants to these markets.
15) Distribution problems are typically limited to developing economies.