1. The problem-conquering solution flashes into the person’s mind at an unexpected time during the insight step of the
creative process.
a. True
b. False
2. The last step in the creative process is verification and application.
a. True
b. False
3. A leader who accumulates considerable knowledge will have difficulty being creative because such knowledge usually
blocks original thinking.
a. True
b. False
4. A creative person within an organization is typically a conformist.
a. True
b. False
5. Distaste for the task is associated with high creativity because the worker works rapidly to find a solution to the
distasteful problem.
a. True
b. False
6. A person who has the experience of flow becomes preoccupied with the external consequences of performing a task.
a. True
b. False
7. A recommended strategy for finding a creative idea is to try a large number of ideas.
a. True
b. False
8. Business leaders rarely use brainstorming because the technique is mostly geared toward relatively minor ideas like
choosing a slogan for a safety campaign.
a. True
b. False
9. Seeing opportunities is an important part of entrepreneurial leadership.
a. True
b. False
10. Part of the artist role in becoming more creative is to stretch one’s imagination.
a. True
b. False
11. To enhance creativity, it is best to carefully specify the correct method for workers to accomplish a work goal.
a. True
b. False
12. Work groups tend to be more creative when group members support each other, and when the group is diverse in a
number of ways.
a. True
b. False
13. Fernando, the president of a consumer products division, wants staff members to enhance their creativity. It would
therefore be a good idea for Fernando to place creative ideas through a complicated, time-consuming review process.
a. True
b. False
14. Research based on the LMX theory indicates that favorable exchanges between managers and creative workers are
associated with low creativity.
a. True
b. False
15. A recommendation for managing creative workers is to provide them with a minimum amount of structure.
a. True
b. False
16. A potential negative side effect of placing a heavy emphasis on innovation is that the company collects many ideas of
limited value.
a. True
b. False
17. Companies should only look outside of their own ranks for creative talent, as those within the organization have likely
been indoctrinated into a rigid, non-creative way of thinking.
a. True
b. False
18. A creative idea is considered to be innovative when the idea:
a. receives a patent.
b. is put into action.
c. is novel.
d. earns a profit.
19. During the insight step of creative thinking, a person:
a. gathers supporting evidence for the problem solution.
b. suddenly obtains the problem-conquering solution.
c. dreams up a problem to work on.
d. becomes totally absorbed in the problem.
20. A finding about the insight step of creative thinking is that the flash of insight:
a. occurs when a person is mentally exhausted.
b. occurs when a person has almost given up on the problem.
c. is usually an almost totally new idea.
d. often arrives after hours of thought and study.
21. An intellectual characteristic of creative people is that they:
a. are extraordinarily brilliant.
b. maintain a curiosity for information only in their field of expertise.
c. tune out the feelings of other people.
d. maintain a youthful curiosity throughout their lives.
22. A dominant characteristic of creative workers is a passion for:
a. their work.
b. the rewards associated with creative work.
c. working in teams.
d. working in a large bureaucracy.
23. A cognitive characteristic of creative people is that they _____.
a. are left-brain dominant.
b. are able to think divergently.
c. do not have the ability to narrow the number of alternatives.
d. do not extend their curiosity beyond their field of interest.
24. A worker has the experience of flow when he or she:
a. has a rapid succession of ideas.
b. rapidly corrects personal mistakes.
c. piggybacks on the ideas of others.
d. is totally absorbed in the task at hand.
25. To become more creative, it is important to:
a. overcome traditional thinking.
b. develop more traditional thinking.
c. redefine traditional thinking.
d. postpone traditional thinking until the final stages of problem solving.
26. A business example of thinking outside the box is:
a. people of all ages might respond to advertising.
b. sidewalks can be made out of rubber rather than cement.
c. the market potential for human health insurance is very high.
d. car-wash customers might also want the car to be waxed.
27. When coming up with a creative idea,
a. it is best to apply the first idea that comes to mind.
b. the best idea usually arrives at the end of the work day.
c. it is better to borrow an idea than attempt an original one.
d. a person needs to try a large number of ideas.
28. Middle manager Bob establishes idea quotas for his organizational unit, meaning that workers will be asked to:
a. bring in one fresh idea each meeting.
b. steal ideas from other organizational units.
c. invest a certain percentage of their time to creative thinking.
d. brainstorm for ten minutes at the start of each staff meeting.
29. A high amount of harmony and cohesion in an organization can lead to:
a. lower organizational creativity due to homogenous thinking.
b. higher organizational creativity due to heterogeneous thinking.
c. a reliance on the CEO to provide creative direction.
d. a reliance on younger employees to provide new ideas.
30. A method of managing creative workers is to _____.
a. emphasize autocratic leadership
b. have a high degree of structure
c. give them flexibility
d. discourage risk taking
31. Brainstorming is often condemned as being _____.
a. biased
b. superficial
c. unproductive
d. time consuming
32. You and the other members of your business unit are participating in the pet-peeve technique. Therefore, you would:
a. list all the complaints you have about your leader.
b. think up complaints that others might have about your unit.
c. think up all the things you do not like about your unit.
d. develop new ideas for products that consumers might want.