58) Salon Products recently introduced a new all-natural shampoo. Logan, director of new product
development, has just reviewed the dismal results. As it appears that his team adequately
researched the product’s acceptance by consumers prior to its introduction, he is confused by the
outcome. But to keep his team open to innovation, Logan should
A) step down as director.
B) fire and replace the team lead as an example to others.
C) foster an innovative culture and climate that permits experimentation, risk taking, and failure.
D) ignore the product failure.
E) demote the team leader.
59) Which of the following is NOT a way to encourage and foster innovation?
A) being responsive to change
B) motivating individuals
C) emphasizing processes and tools
D) testing prototypes
E) collaborating with customers