10 Key
1.
(p. 390)
Even information that is outdated, inaccurate, or hard to understand has meaning, usefulness,
and value.
2.
(p. 414–
415)
A new Web-based management tool known as a windshield displays critical information in an
easy-to-read graphic format.
3.
(p. 394)
Most business decision situations are either structured or unstructured.
4.
(p. 394)
Decision makers at the strategic management level often look to management information
systems to provide them with summarized, ad hoc, and unscheduled reports, forecasts, and
external intelligence to support their more unstructured planning and policymaking
responsibilities.
5.
(p. 394)
Decision makers at the operational management level often look to decision support systems
to provide them with summarized, ad hoc, and unscheduled reports, forecasts, and external
intelligence to support their more unstructured planning and policymaking responsibilities.
6.
(p. 395)
Management information systems provide ad hoc, flexible, and adaptable reports.
7.
(p. 394–
395)
New information technologies and networked PC versions of DSS software have made
decision support available to lower levels of management, non-managerial individuals, and
self-directed teams.
8.
(p. 398)
DSS systems are designed to be ad hoc, quick-response systems that are initiated and
controlled by business decision makers.
9.
(p. 398)
DSS software typically contains built-in analytical modeling routines and also enables you to
build your own models.
10.
(p. 398)
Electronic spreadsheet packages provide some of the same model building offered by more
powerful DSS software.
11.
(p. 400)
Decision support systems were the original type of information system developed to support
managerial decision making.
12.
(p. 400)
Operational databases are maintained by transaction processing systems.
13.
(p. 400)
Push reporting reduces information overload, instead of overwhelming decision makers with
periodic, detailed reports of business activity.
14.
(p. 405)
The concept of a geographic information system and data visualization dates back to the
1800s.
15.
(p. 407)
When using DSS software, managers usually request pre-specified information from the
application.
16.
(p. 410)
The main purpose of data mining is to provide decision support to managers and business
professionals through a process referred to as information mining.
17.
(p. 411)
If customers who purchase item A are already likely to purchase item B, then they’ll be even
more likely to buy item B if it is in a display just outside the aisle that holds item A.
18.
(p. 422)
According to the textbook case, companies are moving away from IT-centric business
intelligence and toward results-focused performance management.
19.
(p. 412)
Executive information systems are becoming so widely used by non-executives that they are
sometimes humorously called “easy information systems.”
20.
(p. 412)
In an executive information system, information is presented in forms tailored to the job
requirements of the executives using the system.
21.
(p. 414)
Portals are designed for use by executives, not the average employee.
22.
(p. 414)
Enterprise information portals are typically tailored or personalized to the needs of individual
business users or groups of users.
23.
(p. 414–
415)
Enterprise information portals can help avoid excessive surfing by employees across company
and Internet websites by making it easier for them to receive or find the information and
services they need.
24.
(p. 414)
The enterprise information portal is a customized, personalized, Web-based interface for
corporate extranets.
25.
(p. 429–
430)
Companies should have clear criteria for determining when cases cannot be addressed
through automation and who should deal with the exceptions.
26.
(p. 421)
Adaptive learning systems can only modify their behaviors based on the information with
which they are programmed.
27.
(p. 424)
An expert system applies reasoning to answer questions, but cannot explain the reasoning
process to the user who asked the question.
28.
(p. 426)
Expert systems fail miserably in solving problems requiring a broad knowledge base.
29.
(p. 426–
427)
Expert systems learn from experience as they process information requests.
30.
(p. 429)
Knowledge engineers perform a role similar to that of systems analysts in conventional
information systems development.
31.
(p. 430)
A neural network can be trained to learn which credit characteristics result in good or bad
loans.
32.
(p. 432)
The Japanese ride on subway trains, use elevators, and drive cars that are guided or
supported by fuzzy process controllers.
33.
(p. 432)
Genetic algorithm software is being used to model a variety of scientific, technical, and
business processes.
34.
(p. 390)
The type of information required by decision makers in a company is directly related to the
level of management decision making and the amount of _______________ in the decision
situations they face.
35.
(p. 390)
Which of the following statements most accurately describes the operational level of
management?
36.
(p. 393)
Decisions made at the tactical management level tend to be more:
37.
(p. 393)
Decisions made at the strategic management level tend to be more:
38.
(p. 394)
Deciding what product lines to develop over the next five years is an example of a(n)
_______________ decision.
39.
(p. 393)
Which of the following statements is a characteristic of the content dimension of information?
40.
(p. 393)
Which of the following statements is a characteristic of the form dimension of information?
41.
(p. 394)
_______________ is an example of an unstructured, operational management decision.
42.
(p. 394)
_______________ is an example of a structured, tactical management decision.
43.
(p. 396)
Business intelligence applications are based on all of the following except:
44.
(p. 397)
Decision support systems use _______________ to support the making of semi-structured
business decisions.
45.
(p. 399)
Dell, Wal-Mart, and Amazon are a few of the companies using _______________ DSS models
to stimulate and optimize supply chain flow and reduce inventory levels.
46.
(p. 399)
Harrah’s, Capital One, and Barclays are a few of the companies using _______________ DSS
models to identify customers who produce the greatest profit.
47.
(p. 400–
401)
The information products from an MIS take all the following forms except:
48.
(p. 400)
A weekly sales report is a typical example of a(n) _______________ report.
49.
(p. 400)
A major freight company has several thousand drivers. A report containing information about
only those company drivers who have not taken a mandatory defensive driving course is an
example of a(n) _______________ report.
50.
(p. 400)
With _______________, information is available whenever a manager demands it.
51.
(p. 401–
402)
Online analytical processes involve all of the following analytical operations except:
52.
(p. 401)
With _______________, data about sales offices can be rolled up to the district level, and
district-level data can be rolled up to provide a regional-level perspective.
53.
(p. 405)
Many companies are using GIS technology along with global positioning system devices to do
all of the following except:
54.
(p. 407)
Using a decision support system involves all of the following types of analytical modeling
activities except _______________ analysis.
55.
(p. 407–
708)
Which one of the following should be used to answer the question, “What would happen to
sales if we cut advertising by 25 percent?”
56.
(p. 408–
409)
What type of analysis should be used to respond to the statement, “Let’s cut advertising by
$1000 repeatedly so we can see its relationship to sales”?
57.
(p. 409)
__________ analysis involves making repeated changes to selected variables until a chosen
variable reaches a target value.
58.
(p. 409)
__________ analysis is a more complex form of goal-seeking where the goal is to find the
best value for a target variable given certain constraints.
59.
(p. 411)
Which of the following is one of the most common and useful types of data mining for
marketing?
60.
(p. 411)
The purpose of _______________ is to determine what products customers purchase
together with other products.
61.
(p. 411)
By targeting customers who are already known to be likely buyers, the effectiveness of a given
marketing effort is significantly increased—if the marketing takes the form of
_______________.
62.
(p. 412)
According to the textbook case, Warner Home Video is using _______________ to forecast
the number of video disks going to retail stores.
63.
(p. 414)
Decision support in business is changing, driven by all of the following except: