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6. Rising consumer expectations fueled by greater transparency of quality
69. Cigna has the following five strategic imperatives:
1. Establish a meaningful cost advantage relative to the competition.
2. Help improve the health and well-being of members and the people Cigna insures.
3. Bring innovative products and services to market.
4. Become the partner of choice to its customers.
5. Create a winning environment in the organization.
70. At Cigna Corp., a 28,000-employee provider of employee health care and related insurance benefits, the vice president
of Six Sigma business excellence is just two levels below the CEO on the organizational chart. The woman who holds this
title, Leslie Behnke, reports directly to a member of the corporation’s management team. This simple fact helps to explain
the rapid growth, holistic use, and impressive results of Six Sigma at Cigna.
71. The strategic planning process (SPP) is a key tool that the Branch-Smith Printing Division uses to visualize the ideal
future and create strategies and plans to achieve it, and to incorporate improvement opportunities into prioritized action
plans. Strategic planning occurs formally each year with updates and tracking conducted monthly during management
reviews. Ongoing updates throughout the year allow the company to correct direction or to proactively respond to risks
and opportunities.
72. The formal planning activity is conducted during the fall of each year by the Print Leadership Team (PLT) through a
series of meetings on and off site. The eight steps are as follows:
1. Evaluate and improve prior year strategic plan process
2. Focus the organization
3. Prior year performance to plan
4. Business analysis to evaluate the external environment to forecast changing trends and gain market requirements
5. Plan and update short- and longer-term strategies and actions to move the company toward its vision and objectives
6. Cascaded deployment; the company creates documents and methods to support deployment of the plan
7. Budget incorporation
8. Ongoing review of action plans
73. Action plan development represents the critical stage in planning when strategic objectives and goals are made
specific so that effective, organization-wide understanding and deployment are possible. Action plans typically include
details of resource commitments and time horizons for their accomplishment. Action plans could entail designing efficient
processes and creating an accounting system that tracks activity-level costs, aligned for the organization as a whole.
74. Managers may use a variety of tools and techniques, known as the Seven Management and Planning Tools, to
implement policy deployment. These tools are particularly useful in structuring unstructured ideas, making strategic plans,
and organizing and controlling large, complex projects. They are as follows:
1. Affinity diagram
2. Interrelationship diagraph
3. Tree diagram
4. Matrix diagram
5. Matrix data analysis
6. Process decision program chart
7. Arrow diagram
75. The Seven Management and Planning Tools had their roots in post-World War II operations research developments in
the United States, but were combined and refined by several Japanese companies over the past several decades as part of