320. As the marketing director for Chipper’s Golf Resort, you are making plans for the annual
golf tournament, and trying to decide on dollar prizes. After learning that in past years, you
successfully raised in excess of $25,000 through registration fees and sponsorship, the general
manager wants to make the top prize $10,000. His exact words were, “We can attract some great
talent at that level!” At your morning meeting, you inquire: “Can we afford to announce a $10,000
prize at the expense of losing out on a portion of the registration fees if some of our past
participants decide not to enter the tournament?” You explain to the general manager that if you
set the prize too high, several better than average golfers in the area will find it to be “out of their
league” and will be unmotivated to participate and spend the money. Your analysis of the
situation is reasonable according to __________.