125. As the marketing manager for Chipper’s Golf Resort, you hired three interns from the
local university to go out and sell your annual golf event. You provided each of the interns with
their own list of past sponsors, participants, and prize contributors. You asked each to create a
marketing plan to secure five new sponsors in the next four weeks, and promised them a bonus
at the end of the fourth week if they could verify that they followed their own plan, contacted
everyone on their list and also developed new sponsors. During the fourth week, you randomly
contact a few sponsors on each of the three lists and quickly learn that one of the interns has
slacked off on the job. As a motivational technique, you prefer to provide
positive reinforcement
,
so when you meet with the interns, you withhold the bonus from the one that did not do the job
and inform him that his internship grade will reflect the fact that he was not motivated to get the
job done.
126. Based on Herzberg’s theory of motivators,
job enrichment
will motivate employees to
satisfy higher-order needs.