84) P&G’s acquisition of Wella in 2003 is an example of a
A) market extension merger.
B) conglomerate merger.
C) vertical merger.
D) product extension merger.
85) P&G’s purchase of AG-Hutchison Ltd in 2004 is an example of a
A) conglomerate merger.
B) vertical merger.
C) market extension merger.
D) conglomerate acquisition.
86) If one of the reasons P&G acquired Gillette was to gain greater market power in key
industries, this would be an example of ________ economies.
A) technical
B) pecuniary
C) diversification
D) vertical
87) If P&G wanted to increase the probability that it would be able to earn superior economic
performance from its acquisition of Gillette, P&G should
A) share information about Gillette with other potential bidders.
B) share information about strategic fit potential between P&G and Gillette with Gillette.
C) wait to submit its bid for Gillette until there are multiple interested bidders.
D) close the acquisition deal as quickly as possible.