Silca Electronics Inc. is a consumer-electronics company based in the country of Pelo. It
has approximately 300 stores across the country and is already active in three foreign
countries. It attempts to establish itself successfully in the country of Zevar, and uses its
low-cost strategy to do so. However, due to the additional costs associated with training,
coordinating across geographic distances, and other costs associated with doing business
in an unfamiliar cultural and economic environment, Silca Electronics Inc. incurs huge
financial losses in Zevar. In this scenario, Silca Electronics Inc.’s failure to establish itself
successfully in Zevar occurs most likely because