Consider the following three companies and their strategies.
• Company A is an established database management company that acquires a well-reputed but small
publishing house to enter the booming publishing industry.
• Company B, a sports management house, declared bankruptcy during a recent recession but now has
created a television network that airs regional sports events.
• Company C, a package delivery business, is a startup based on delivery efficiency models created by a
few students, and delivers almost all kinds of packages.
Which of the following describes the use of strategies by these companies accurately?
A luxury bathtub manufacturer offered scented bubble bath foams and massage coupons as a gimmick
when their bathtubs did not sell. Their bubble foam became famous among some women and led to a
line of exclusive bath products for women. They established shops in various regional locations and
roped in celebrities to market their products to enhance sales. Now its products are sold through retail
outlets and online sites throughout the world. Which of the following is accurate?