Scenario A. Pizzazz is a manufacturer of fashion jewelry. The company has been operating
for the past decade and is well known. When the CEO, Francesca, was asked by a local
newspaper during an interview about the secret to her success, she stated that there were
several reasons. She makes sure that the company always introduces new styles of
jewelry to suit changes in tastes and stay a step ahead of her competitors, and the
company offers its customers the best by using fine-quality semiprecious stones in artful
settings. She also stated that the company’s salespersons cater to customers individually
to help them purchase jewelry appropriate for their personal style. Pizzazz has its own
exclusive website, which can be accessed anywhere in the world, and customers are
promised that they will get what they order within 36 hours.
Which of the following success drivers of performance is Francesca using by constantly
changing and introducing new jewelry styles to match the changing trends in the market
and stay a step ahead of competitors?