Mini-Case
Sergio Gonzales is employed by Bigbux National Bank, one of the largest banks in the Midwest.
He is a loan officer, specializing in home equity loans. Tio Raul, Sergio’s favorite (and wealthiest)
uncle, passed away last month and left Sergio a sizable amount of money. Sergio is looking at the
best way to invest his newly acquired wealth. He is considering many options, ranging from
simply putting the money into a savings account to the possibility of starting his own business.
Although his bank job pays well and offers pleasant working conditions, Sergio is frustrated
because he has little freedom or flexibility to deal with customers since every decision he makes
must be approved by his supervisor. Besides, he’s a bit bored and looking for a challenge. He
thinks he might get a lot of satisfaction from owning his own business. Sergio has not made a
definite decision yet, but has talked to a lot of people searching for a good idea for a new
business. If he can come up with an idea he likes, he might just quit his current job and use his
inheritance to go into business for himself!
317. As he explores his options, Sergio notices that some opportunities appear to be riskier
than others. When considering various opportunities, Sergio should keep in mind that: