228. It’s no secret that Blockbuster™ stores have closed, while Netflix™ is still growing. Both
companies participated in the video rental business. Netflix evaluated the lifestyle needs of video
customers, understanding that time, family, and work obligations called for more convenient
methods to receive video entertainment. Netflix embraced the opportunity to utilize the Internet
and smart TVs, to stream videos directly to customers. The company also managed to keep
customer costs down, by passing along the savings it realized in labor. Blockbuster did not keep
its eye on competitor movements, permitting Netflix to quickly capture video market share. In
sizing up the situation, which external environment(s) probably had the least effect on Netflix’s
success?