27. Eastman Kodak owns a company that manufactures dental radiation equipment. The company, which
is run as an independent unit, has experienced excessive financial losses the last three years. The
__________ for the company would be expected to develop the long-term plans needed to make the
company profitable.
28. In 2004, Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas, C2 and Pepsi
Edge, banking on the low-carb trend. Carb-conscious consumers rejected the drinks en masse since
one of their key tenets is avoiding refined sugar in any amount. The new brands grabbed a combined
market share of less than 1 percent. Coke’s and PepsiCo’s __________ would be responsible for
determining that the product should be deleted from each of their product lines.
29. Which of the following typically is NOT performed by top managers?
setting objectives consistent with organizational goals or planning and implementing
subunit strategies for achieving these objectives
developing in employees the attitudes of commitment to and ownership in the company’s
performance
creating a positive organizational culture through language and action
monitoring the business environment
creating a context for change
30. After declaring bankruptcy in 2003, Interstate Bakeries, the makers of Twinkies, Ho Hos, and Ding
Dong snack cakes, decided to modernize its products’ look by redesigning its packaging.
__________ would be responsible for implementing this package change.