Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
43. Retail stores such as Macy’s that offer a wide variety of products for customers use
______ departmentalization.
a. product
b. functional
c. customer
d. divisional
44. Divisional departmentalization ______.
a. organizes departments around the needs of customers
b. establishes separate units in each area in which the enterprise does business
c. organizes departments around goods or services
d. is based on semiautonomous strategic business units
45. Chloe works for a corporation that owns seven different fast food chains. While each
of the chains appears to customers to be an independent business, their growth
strategies are closely coordinated at the corporate Level to be sure the building of a
new restaurant for one chain doesn’t interfere with the success of other corporate–
owned chains. On the other hand, since each of the chains offers a different type of
food and targets a different demographic, each one handles its own marketing strategy
more or less independently. Given this, it seems likely that Chloe’s corporation is using
a ______ structure.
a. conglomerate
b. modular
c. matrix
d. divisional