________ is NOT a basic mission of a competitive intelligence program.
A) Providing a general understanding of an industry
B) Providing a general understanding of a company’s competitors
C) Identifying industry executives who could be hired by the firm
D) Identifying areas in which competitors are vulnerable and assessing the impact
strategic actions would have on competitors
E) Identifying potential moves a competitor might make that would endanger a firm’s
position in the market
When companies take over functional operations of other firms, such as human
resources, information systems, payroll, accounting, or customer service, this is called
A) marketing.
B) outsourcing.
C) licensing.
D) franchising.
E) divestiture.
Effective and carefully planned mission statements
A) require major changes every few months.