The executive summary serves as the thesis statement for the entire business plan.
Captive-product pricing is a technique that involves selling a product for a low price
and charging a higher price for the accessories that accompany it.
Leadership deals with doing things right; management deals with doing the right things.
Since even the best sales forecast will be wrong, the small business owner should
prepare three forecasts – optimistic, pessimistic, and most likely.
It is better to avoid delays in going online by simply getting your site up and running,
and then fixing it, tweaking it, and updating it to meet changing customer demands,
rather than taking so much time trying to create the perfect online store at first attempt –
try it, learn from it, and then fix it.
In job enrichment, ________ is the degree to which a job gives the worker direct,
timely information about the quality of her/his performance.
A) task identity
B) task significance
C) autonomy
D) feedback
________ percent of all drug abusers are employed.
A) Forty-six
B) Fifty-six
C) Sixty-six
D) Seventy-six
Mini-Case 12-3: Rent-A-Nerd Computer Consultants
The owners of Rent-A-Nerd Computer Consultants have prepared the partial cash
budget for the upcoming quarter:
Calculate the final end-of-month balance for months 1-3 and answer the following
question.
Total cash receipts for months 1, 2, and 3, respectively are ________.
A) $42,650, $45,400, and $47,000
B) $25,590, $27,300, and $28,200
C) $68,240, $72,800, and $75,200
D) $41,424, $43,396, and $45,508
Most startup companies can expect to need ________ capital than they anticipate.
A) less
B) the same
C) more
D) within 10% of the
Industry databases are a good source of ________ research.
A) secondary
B) primary
C) windshield
D) tertiary
The ________ serves as the “thesis statement” for the entire business plan and is the
broadest expression of a company’s purpose and defines the direction in which it will
move.
A) executive summary
B) mission statement
C) company history
D) marketing strategy
The most common method used by commercial finance companies to provide credit to
small businesses is ________.
A) asset based
B) insurance based
C) unsecured lines of credit or “character loans”
D) profitability based
The “theory of inventive problem solving” is a left-brained, scientific, systematic
process based on innovative patents and is referred to as ________.
A) JIT
B) RP
C) TQM
D) TRIZ
It is estimated that approximately ________ thousand companies, most of them small,
engage in barter exchanges every year.
A) 50
B) 100
C) 400
D) 500
The Index of Retail Saturation (IRS) is a measure of the potential sales per square foot
of store space for a given product in a specific trading area.
Entrepreneurs needing between $100,000 and $3 million in the current financial
environment will likely find acquiring financing to be ________.
A) challenging
B) confusing
C) attainable
D) easy