Which of the following is one of the three broad questions that a feasibility analysis
answers?
a. How will the operating systems be structured?
b. Do the capital requirements, based on estimates of sales and expenses, make sense?
c. Does the entrepreneur have enough passion for the business?
d. Does the entrepreneur have the experience to be competitive in the chosen industry?
e. Does the entrepreneur have enough family support to be successful?
Which industries have the highest venture capital investment?
a. Software and medical
b. Software and IT services
c. Biotechnology and software
d. Biotechnology and semiconductors
e. Industrial and energy
____ can be thought of as a bundle of ____ benefits that a company is providing to its
customers, and these benefits reflect the company’s core values.
a. Management / tangible
Marketing / tangible
c. Marketing / intangible
d. Management / intangible
e. None of these choices
Following the IPO registration statement, an advertisement called a “tombstone”
announces the offering in the financial press.
a. True
b. False
Which of the following marks would not be eligible to become trademarks or
servicemarks?
a. A mark that is immoral
b. A mark that is deceptive
c. A mark that uses an official symbol of the city where the applicant resides
d. A mark that uses a clip from a Taylor Swift album without telling her
e. None of these would be eligible to become marks
The ____ process consists of a series of inputs, such as raw materials, labor, and
machinery, which are then transformed through a series of processes into new products
and services.
a. logistics
b. production
c. inventory
d. quality control
e. outsourcing
In a/an ____, the entrepreneur has the ability to cash out a portion of his or her
investment and still manage the business for an agreed-upon time when the business is
sold at a prearranged price.
a. consolidation
b. buy-sell agreement
c. asset sale
d. phased sale
e. ESOP
Entrepreneurs differ from others who have ideas in that they know how to extract ____
from those ideas to creative commercial potential.
a. value
b. creativity
c. innovation
d. opportunities
e. problems
The marketing message or pitch presents the ____ of a product/service as a solution to
the problem the customer is experiencing.
a. goals
b. benefit
c. sales
d. promotion
e. None of these choices
The United States is divided into Standard Metropolitan Statistical Areas (SMSAs),
which are geographic areas that include a major metropolitan area.
a. True
b. False
List some events that cause a company to go bankrupt.
Explain why multitasking stifles creativity.
List the steps involved in choosing an intermediary.
Define the two types of partnerships.
Explain attribute identification.
Explain how early-stage testing can benefit product development.