Which one of the following best describes a conglomerate structure?
A) Work is divided into subunits on the basis of such functions as manufacturing,
marketing, finance, and human resources.
B) This is most appropriate for large corporations with many product lines in several
related industries, with employees acting as functional specialists attempting to gain
synergy among divisional activities.
C) This is most appropriate for small, entrepreneur-dominated companies with one or
two product lines that operate in a small niche market, with employees acting as
jack-of-all trades.
D) Employees have two or more superiors, a project manager and a functional manager.
E) This is most appropriate for large corporations with many product lines in several
unrelated industries; unrelatedness prevents any attempt at gaining synergy among the
divisions.
Answer:
Business strategy focuses on
A) ensuring that the company maintains the existing market share that it has historically
enjoyed.
B) improving the competitive position of a corporation’s products or services within the
industry or market segment served.
C) providing adequate shareholders’ return on investment.
D) preventing the competition from gaining a competitive edge by undermining their
marketing plan.
E) recovering the competitive lead by using all available resources that the company
can provide.