The statement, “Our workout plan makes it easy to get the exercise that is needed”
offers a:A. strong reader benefit because it clearly highlights intrinsic benefits.
B. strong reader benefit because it is not phrased in you-attitude.
C. weak reader benefit because it addresses multiple audience.
D. weak reader benefit because it provides no specific details.
E. weak reader benefit because it uses the technique of psychological description.
Steve wants to deemphasize negative information in his letter to a major client. In order
to do so effectively, he must avoid:
A. putting the negative information in the middle of his message.
B. presenting the negative information compactly.
C. putting the negative information in the first or last paragraphs of his letter.
D. All of the above are ways to deemphasize negative information.
E. None of the above are ways to deemphasize negative information.