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Sally Gomez is interested in starting a new business. Although Gomez has developed
her business plan and is ready to implement her ideas, she lacks the necessary finances
to begin her new business. Along with a lack of finances, Gomez worries about the
potential liability involved with starting a new business. Gomez would hate to lose all
that she has personally accumulated to date in the event of a successful lawsuit against
her. She is considering a sole proprietorship, a partnership, or a corporation as the
organizing structure of her new venture. Which type of business would best serve
Gomez’s needs at this given time?
Trade dress refers to the packaging look and overall image of a product.