“The Burial Emporium.” Fred operates a funeral home called Fred’s Burial Emporium.
Fred likes to keep things simple. He generally has one flat price with no itemization and
requires that customers purchase a complete package from him if they want any
services whatsoever. Fred also goes door-to-door selling funeral packages. He tries to
visit neighborhoods in which there has been a recent death because residents in the
neighborhood will have final arrangements on their minds. He believes and informs
customers that once customers sign a contract for burial services, there is no backing
out. Fred also obtains a good deal of business from phone solicitation. He enjoys calling
late at night, between 10 p.m. and 11 p.m., when people are tired, but before they go to
bed. He believes that if people do not feel well, they are more likely to consider funeral
arrangements. Sometimes, Fred varies his sales tactic and tells consumers he talks to on
the phone aspects of the total cost in small increments, not mentioning the total price,
believing that if they are tired, they are less likely to ask too many questions. After
some pesky consumer complaints, the Federal Trade Commission and other federal
agencies investigate Fred. He hires a good lawyer with his profits in an attempt to stay
out of trouble.
Which of the following is true regarding Fred’s practice of telling potential customers
on the telephone costs in small increments without revealing the total price?
A. Under federal law there is no problem with his practice because any consumer who
does not want to talk to him can simply hang up.
B. According to a rule of the Federal Trade Commission, a telemarketer must tell the
total price of goods being sold.
C. According to a rule of the Federal Trade Commission, a telemarketer must only give
the total price if the consumer directly inquires about that matter. Therefore, it is smart
for Fred to call when people are tired and less likely to ask questions.
D. According to a rule of the Federal Trade Commission rule that is specific to funeral
home directors, direct phone solicitation may not be made; therefore, Fred is in
violation.
E. According to a rule of the Federal Trade Commission that is specific to funeral home
directors, direct phone solicitation must include the total price of any services offered;
therefore, Fred is in violation.