1
Startups are organic media organizations formed in the digital age.
(A)
True
(B)
False
2
The process of converting something that was once free into a product that is sold is the
definition of…
(A)
engagement
(B)
digital-first
(C)
hyper-local
(D)
monetization
(E)
paywall
3
Which type of paywall allows more flexibility in what users can view without a subscription
(A)
Hard Paywall
(B)
Soft Paywall
(C)
Metered Paywall
(D)
None of the above
4
Patch was acquired by which company?
(A)
Netscape
(B)
AOL
(C)
Earthlink
(D)
Netzero
(E)
None of the above
5
Investigative journalism has been…
(A)
increasing at news outlets in recent years
(B)
decreasing at news outlets in recent years
(C)
helped by the economic downturn
(D)
considered less important as social media become prominent
(E)
a profitable part of news organizations
6
Which is not a trend in journalism in recent years?
(A)
Paying for online access to news
(B)
New funding models
(C)
Responding to Web search trends
(D)
New approaches to local news
(E)
Increasing profits at large news companies
7
An editorial strategy of serving their audience as quickly and as locally as possible is called
being a _______ organization.
(A)
non-profit
(B)
current
(C)
legacy media
(D)
digital-first
(E)
transparent
8
Which of the following is NOT a non-profit journalism organization?
(A)
ProPublica
(B)
The Register Citizen
(C)
Aspen Journalism
(D)
MinnPost
(E)
Both A and B
9
Paywalls for online news began to be used widely in what year?
(A)
2011
(B)
2008
(C)
2005
(D)
2001
(E)
1998
10
When Newsday first started a paywall…
(A)
the Web traffic increased but ads decreased
(B)
the advertising increased but Web traffic decreased
(C)
both Web traffic and advertising increased
(D)
both Web traffic and advertising decreased
(E)
no changes emerged as a result of the paywall
11
What two key reporting positions are being cut as a result of funding issues?
(A)
Health Reporting
(B)
Investigative Reporting
(C)
Consumer Reporting
(D)
Statehouse Reporting
(E)
None of the above
12
Patch is dedicated to what type of coverage?
(A)
Sports
(B)
Entertainment
(C)
Hyper-local news
(D)
Investigative reporting
(E)
Politics
13
Unlike newspapers, television networks and national magazines have been expanding their
investigative units in recent years.
(A)
True
(B)
False
14
ProPublica has the main goal of turning local news coverage into facilitated community
conversations.
(A)
True
(B)
False
15
Patch covers mainly low-income communities often ignored by traditional news
organizations.
(A)
True
(B)
False
16
Patch editors write, shoot and edit, capture video and closely monitor analytics.
(A)
True
(B)
False
17
Some argue that engagement is more important than attracting large numbers to digital
sites.
(A)
True
(B)
False
18
Legacy Media are products that predate the internet.
(A)
True
(B)
False
19
Engagement is the level of involvement that the viewer has with a media product.
(A)
True
(B)
False
20
ProPublica is a group that practices non-profit journalism.
(A)
True
(B)
False
21
Aspen Journalism is an example of a new company that seeks to produce investigative
journalism in the local public interest.
(A)
True
(B)
False
22
Local news delivery has not changed in recent years.
(A)
True
(B)
False
23
Legacy media have homogeneous audiences.
(A)
True
(B)
False
24
What are two benefits of going “Hyperlocal” news?
Answer: