1
Sam Zell, who owned the Tribune Company, was committed to quality journalism, even if it
meant a loss in profits.
(A)
True
(B)
False
2
In the dual-product model, generally,
(A)
advertisers are more important than viewers
(B)
viewers are more important than advertisers
(C)
viewers and advertisers are equally important
(D)
who is most important depends on the type of medium
(E)
who is most important depends on the location of the medium
3
What company bought NBC in 2011?
(A)
Fox Broadcasting
(B)
The Disney Co.
(C)
The Tribune Co.
(D)
Comcast
(E)
Time Warner
4
In recent decades, ownership of mass media in the U.S. has…
(A)
become less concentrated
(B)
become more diverse
(C)
stayed the same
(D)
become less private
(E)
become more concentrated
5
Which is NOT a reason people in the U.S. are upset with our media system?
(A)
The news is too shallow
(B)
The news is too much about entertainment
(C)
Some groups are underrepresented in coverage
(D)
The government is too involved
(E)
Citizens often don’t get meaningful information
6
A key conflict in U.S. journalism is…
(A)
profits and spending
(B)
profits and public service
(C)
public service and serving democracy
(D)
public service and verification
(E)
profits and verification
7
When advertising drives content, some of the basic obligations of journalism can begin to
erode.
(A)
True
(B)
False
8
The money people pay in subscriptions or at the newsstand covers the production costs for
most media.
(A)
True
(B)
False
9
Profit and public service are mutually exclusive in journalism.
(A)
True
(B)
False
10
How the many businesses within a media conglomerate work together to create
advantages within a market segment is called integration.
(A)
True
(B)
False
11
The growing dissatisfaction with press performance in the United States is largely absent in
Great Britain.
(A)
True
(B)
False
12
The Constitution dictates that nothing, even economic pressure, can inhibit press freedom.
(A)
True
(B)
False
13
Because the U.S. and Great Britain are democracies with capitalist economic systems,
media ownership is similar in the two countries.
(A)
True
(B)
False
14
Owning the different companies on the media production chain is called…
(A)
horizontal integration
(B)
vertical integration
(C)
reverse integration
(D)
convergence
(E)
the dual-product model