Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
40. (p. 742) _____ refers to a personal value orientation that stresses hard work and individual
effort and initiative and views the accumulation of material possessions as evidence of
success.
41. (p. 742) Advertising for which of the following product categories is most likely to be
criticized for promoting materialistic values?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
42. (p. 742) Which of the following brands’ advertising will least likely be criticized for
encouraging materialism?
43. (p. 742) Which of the following product categories is most likely to be criticized for creating
needs rather than responding to needs?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
44. (p. 742) Identify a major aspect of advertisements which could encourage materialism.
45. (p. 743) Which of the following statements support the idea that advertisements do not
promote materialism?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
46. (p. 743) Identify an attribute which could be reported by an information advertisement.
47. (p. 743) Which of the following attributes of a motorcycle would be reported in persuasive
advertising rather than in information advertising?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
48. (p. 743) Persuasive advertising is criticized for:
49. (p. 743) _____ advertising is criticized for fostering discontent among consumers and
encouraging them to purchase products and services to solve deeper problems.
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
50. (p. 743) Most critics of advertisements endorse informative advertisements over persuasive
advertisements. However, it is difficult to engage only in informational advertising. Why?
51. (p. 743–744) Which of the following levels in the Maslow’s need hierarchy is addressed by a
purely informational advertisement?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
52. (p. 744) Which of the following is a defense argument used by the proponents of advertising
against the charge that advertising makes people buy things they do not really need?
53. (p. 744) Portrayals of adult women in American television and print advertising emphasize:
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
54. (p. 744) Typically portrayals of adult men in American television and print advertising
emphasize:
55. (p. 744) Research has shown that nonverbal behaviors involving _____ are associated more
with boys than girls.
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
56. (p. 744–745) Which of the following groups in the United States argue that advertising that
portrays women as sex objects contributes to violence against women?
57. (p. 745) Which of the following had a profound impact in reducing sexism and stereotyping
in advertising?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
58. (p. 745) Which of the following statements describes advertising targeted to African-
Americans and Hispanics?
59. (p. 746) _____ models were more likely than members of other minority groups to appear in
background roles in advertisements.
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
60. (p. 746) Asian-Americans are:
61. (p. 747) Which of the following statements is true of the trends in advertising targeted to the
gay community?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
62. (p. 748) Which of the following is one of the reasons why many companies are struggling
with their multicultural marketing efforts?
63. (p. 748) Media often avoid certain topics or even present biased news coverage, in
acquiescence to advertiser demands. Identify the term that best represents this practice.
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
64. (p. 748) Pacific Auto World decided to stop advertising on a local television station that ran a
story on its evening news that was critical of the high pressure tactics used by the dealer’s
salespeople. This is an example of:
65. (p. 748) A large cosmetics company cancelled all of its advertising in a women’s magazine in
response to an article in the magazine that claimed this company tested its cosmetics on
animals even though later in the article, this claim was refuted. This is an example of:
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
66. (p. 748–749) Economic censorship is when the media avoid certain topics or present biased
coverage in response to concerns or demands of advertisers. Critics of advertising argue that it
occurs because:
67. (p. 749) Which of the following is the most important source revenue for newspapers and
magazines?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
68. (p. 749) Which of the following media would most likely be vulnerable to influence and
pressure from advertisers on the type of stories the medium covers?
69. (p. 750) Which of the following is a strong argument against the charge that advertisers
control the media?
Chapter 21 – Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
70. (p. 750) Which of the following is a plausible reason to argue that advertisers do not exert
undue influence over the media?
71. (p. 751) When a newspaper editor talks about “The Wall,” he or she is referring to: