Chapter 15 – The Internet and Interactive Media
76. (p. 506) As the market for iPods and MP3 players grows, the attractiveness of which of the
following medium would increase?
77. (p. 506) _____ organize and format Web-based content in a standard way, sending out
notification whenever new material is available.
Chapter 15 – The Internet and Interactive Media
78. (p. 506) _____ is a specification that uses XML to organize and format Web-based content in
a standard way.
79. (p. 507) ____, a common feature on various Web sites, allow users to share a piece of
content by posting it to a news feed for dissemination to others.
Chapter 15 – The Internet and Interactive Media
80. (p. 507) _____ is a term that applies to computer-simulated environments that can simulate
places in the real world, as well as in imaginary worlds.
81. (p. 507) A _____ is a Web-based publication consisting primarily of periodic articles,
normally presented in reverse chronological order.
Chapter 15 – The Internet and Interactive Media
82. (p. 507) Buick conducted a sweepstakes in which people could enter to win the car Tiger
Woods uses during tournaments. To enter sweepstakes, consumers had to visit Buick’s site.
Buick used which promotional mix element on the Internet?
83. (p. 507) Which element within the marketing mix would you expect to be most used by a
Web site called www. winfreestuff.com?
Chapter 15 – The Internet and Interactive Media
84. (p. 507) A professional fisherman who has freshly-caught salmon in Oregon that he wants to
sell can go to www. GoFish.com and locate and negotiate a sale with a restaurant owner in
New Jersey who is interested in serving salmon to restaurant patrons. The connecting of
buyers and sellers is one way the Internet performs _____ activity.
85. (p. 509) Which of the following statements describes the relationship between the Internet
and personal selling in an integrated marketing communications program?
Chapter 15 – The Internet and Interactive Media
86. (p. 509) Recent press releases about what is going on in the company are available at the
ArvinMeritor Web site. Anyone doing research on the company has access to these stories. In
this way, ArvinMeritor uses the Internet as a(n) _____ tool.
87. (p. 509) Good Mews is a no-cage, no-kill cat shelter that tries to care for and find homes for
cats and kittens that have been abandoned by their owners. The non-profit group uses a Web
site to show cats that are available for adoption, how cats are cared for at the shelter, and to
spotlight various volunteers’ efforts. This is an example of how the Internet can be used as
a(n) _____ tool.
Chapter 15 – The Internet and Interactive Media
88. (p. 510) When Eli checked his e-mail, he had an offer to buy software that would make it
easier for him to file his income tax next year. This e-mail offer is an example of how the
Internet and _____ can complement each other.
89. (p. 510) Less targeted and unwanted e-mails are referred to as:
Chapter 15 – The Internet and Interactive Media
90. (p. 510) When Dakota checked her e-mail after returning from a week’s trip, she found had
53 e-mails and only two contained information she needed. The rest were unwanted and
unrequested, which are referred to as:
91. (p. 511) Which of the following is a traditional method of measuring the effectiveness of the
Internet?
Chapter 15 – The Internet and Interactive Media
92. (p. 511) Which of the following is an Internet specific measure?
93. (p. 512) Which of the following statements is true about the Internet?
Chapter 15 – The Internet and Interactive Media
94. (p. 512) Which of the following has been cited as an advantage associated with using the
Internet?
95. (p. 512) Which of the following has been cited as an advantage associated with using the
Internet?
Chapter 15 – The Internet and Interactive Media
96. (p. 513) Which of the following has been cited as a disadvantage associated with using the
Internet?
97. (p. 513) Some marketers believe the Internet will eventually replace traditional forms of
advertising. Others disagree. Which of the following weaknesses of the Internet would
support those who disagree?
Chapter 15 – The Internet and Interactive Media
98. (p. 513) Interactive TV, interactive CD-ROMs, kiosks, and interactive phones:
99. (p. 514) _____ allows the viewer of a television program to interact with the program and the
ads, essentially merging television and the Internet.
Chapter 15 – The Internet and Interactive Media
100. (p. 515) No other medium is as personal or interactive and constantly with the viewer as is
the: