Chapter 15 – The Internet and Interactive Media
48. (p. 500) _____ occur when a company pays to sponsor a section of a site.
49. (p. 500) Regular sponsorship occurs when:
Chapter 15 – The Internet and Interactive Media
50. (p. 500) If you go to the GirlsOn.com Web site, you’ll find a book section sponsored by
Amazon.com. Amazon.com, the largest retailer of books on the Internet also has a similar
arrangement with Dogpile.com, and at other computer search engine Web sites. Amazon.com
is using:
51. (p. 500–501) The Weather Channel provides dollars in return for its name association with
www.iwon.com, an Internet portal. The Weather Channel also contributes weather
information to the site. What method for advertising on the Internet does the Weather Channel
use?
Chapter 15 – The Internet and Interactive Media
52. (p. 501) While one uses the Internet, _____ are a small windows or a creatures of some sorts
that appears on the screen in an attempt to get one’s attention.
53. (p. 501) _____ are ads that appear underneath the webpage and become visible only when
the user leaves the site.
Chapter 15 – The Internet and Interactive Media
54. (p. 501) While Ginger waited for iVillage.com’s apparel site to download, a small ad
encouraging her to check out the summer clothes at Nordstrom department store and at its
Web site appeared on her computer screen. The Nordstrom’s ad is an example of:
55. (p. 501) After Jones finished reading an article on the 101 Dumbest Moments in Business at
the Business 2.0 Web site, he closed the file. Then he saw on his screen an ad that invited him
to subscribe to the magazine. This ad was an example of:
Chapter 15 – The Internet and Interactive Media
56. (p. 501) _____ are ads that appear on your computer screen while you are waiting to
download content from the site?
57. (p. 501) Funster.com is a Web site for people who enjoy word games and competing against
others who enjoy word games. On the Funster.com Web site is a(n) _____ to Amazon.com
where you can buy books that improve your word game skills.
Chapter 15 – The Internet and Interactive Media
58. (p. 501) One of the most used forms of advertising on the Internet is:
59. (p. 501) Many shopping bots have become _____ or search engines in which advertisers pay
only when a consumer clicks on their ad or link from a search engine page.
Chapter 15 – The Internet and Interactive Media
60. (p. 501) When Internet visitors using Yahoo’s search engine type in travel books, one of the
advertisements they see is for Lonely Planet guides, Lonely Planet is using a(n) _____ to
target Internet users interested in their products.
61. (p. 501) _____ dominates the paid search advertising market.
Chapter 15 – The Internet and Interactive Media
62. (p. 502) _____ is the process of improving the volume of traffic driven to one’s site by a
search engine through unpaid (organic) results as opposed to paid inclusions.
63. (p. 502) _____ is an Internet advertising strategy that is based on advertisers’ targeting
consumers by tracking their website surfing behaviors, such as which websites they have
visited and/or searches they have made.
Chapter 15 – The Internet and Interactive Media
64. (p. 502) Advertisers which target consumers based on the website-surfing patterns are using:
65. (p. 502) Nevada Bob’s Golf company wants to place ads on websites providing information
about golf and golf products. Nevada Bob’s wants to use:
Chapter 15 – The Internet and Interactive Media
66. (p. 503) Advertisers which target their advertising based on the information provided on web
pages are using:
67. (p. 503) Advertisers who target their ads based on the content of the webpage are using:
Chapter 15 – The Internet and Interactive Media
68. (p. 503) _____ are defined as “a broad range of interactive digital media that exhibit dynamic
motion, taking advantage of enhanced sensory features such as video, audio and animation.”
69. (p. 503) _____ include all the content that is created in flash.
Chapter 15 – The Internet and Interactive Media
70. (p. 504) _____ are short featured films in which companies create their own content to
advertise their products.
71. (p. 504) The term _____ is commonly associated with Web applications that facilitate
interactive information sharing, interoperability, user-centered design, and collaboration on
the World Wide Web.
Chapter 15 – The Internet and Interactive Media
72. (p. 504) _____ allow(s) users to share ideas, activities, events, and interests within their
individual networks.
73. (p. 504) Facebook, Twitter, Friendster, and Bebo are examples of:
Chapter 15 – The Internet and Interactive Media
74. (p. 504) YouTube is an example of:
75. (p. 506) _____ is a medium that uses the Internet to distribute radiolike files for downloading
into iPods and other MP3 players.