Chapter 13 – Support Media
44. (p. 451) _____ is targeted at the millions of people who are exposed to commercial
transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and
subways.
45. (p. 451) Truck sides, taxi displays and wrapped vehicles are all examples of:
Chapter 13 – Support Media
46. (p. 451) Based on research figures, approximately two-thirds of all consumers’ purchase
decisions are made while shopping. Given this fact, which of the following media should be
most effective in influencing consumer decisions?
47. (p. 451) Advertising placed on buses and taxis are called:
Chapter 13 – Support Media
48. (p. 451) An ad in a subway for a local Mexican restaurant is an example of:
49. (p. 451) Transit advertising has been around for a long time, but interest in it has increased
over the last few years. This increase is due to increased audience segmentation, the rising
cost of TV advertising, and:
Chapter 13 – Support Media
50. (p. 451) At the Chicago’s O’Hare Airport, Kevin saw an ad for Alamo Car Rental on the
trolley as he made his way to his departure gate. The ad Kevin saw was an example of:
51. (p. 452) There are three forms of transit advertising. They are inside cards, station, platform
or terminal posters, and:
Chapter 13 – Support Media
52. (p. 452) The advertisements that are placed above the seats and luggage area in a commuter
bus advertising restaurants, TV or radio stations, or a myriad of other products and services
are known as:
53. (p. 452) The digital screens in transit vehicles, which deliver news, video ads, and restaurant
information are examples of:
Chapter 13 – Support Media
54. (p. 452) _____ appear on the sides, backs, and/or roofs of buses, taxis, trains, and subway
and trolley cars.
55. (p. 452) A company uses a global positioning system to adjust the advertising messages
shown on top of a taxi cab. This is an example of technology-driven _____ advertising.
Chapter 13 – Support Media
56. (p. 453) Floor displays, island showcases, electronic signs, and other forms of advertising
that appear in train or subway stations and airline terminals are all forms of:
57. (p. 454) Which of the following is an advantage of outdoor advertising?
Chapter 13 – Support Media
58. (p. 454) Which of the following is an advantage of outdoor advertising?
59. (p. 454) Outdoor advertising would best be suited for a company whose communication
objective is to:
Chapter 13 – Support Media
60. (p. 454) Which of the following support media provides advertisers with wide coverage of
local markets and high levels of frequency?
61. (p. 454) Which of the following is a disadvantage associated with transit advertising?
Chapter 13 – Support Media
62. (p. 455) Which of the following is an advantage associated with transit advertising?
63. (p. 456) _____ is “the advertising or promotional medium or method that uses promotional
products, such as ad specialties, premiums, business gifts, awards, prizes, or
commemoratives.”
Chapter 13 – Support Media
64. (p. 456) Promotional products marketing is the more up-to-date name for what used to be
called:
65. (p. 456) The more up-to-date name for what was once called “specialty advertising” is:
Chapter 13 – Support Media
66. (p. 456) _____ is a medium of advertising, sales promotion, and motivational communication
employing imprinted, useful, or decorative products called advertising specialties, a subset of
promotional products.
67. (p. 456) Products, such as free pens, calendars, and coffee mugs featuring advertising and
used as promotional tools are referred to as:
Chapter 13 – Support Media
68. (p. 456) Useful articles of merchandise, such as sports bottles, calendars, and pens, imprinted
with an advertiser’s name, message, or logo that are distributed free are examples of:
69. (p. 457) Which support medium should be employed if the objective is to achieve high levels
of retention and have the communication serve as a frequent reminder?
Chapter 13 – Support Media
70. (p. 457) Which of the following forms of support media is described as the only medium that
frequently generates goodwill in the receiver?
71. (p. 457) Which of the following is a disadvantage of promotional products marketing?