Consumer protection laws, which commonly regulate the form of consumer contracts,
provide that back-page disclaimers are void if the front page of a contract does not call
attention to the presence of the terms on the back page.
Freezo Refrigerators are sold by various retailers. Most of the same retailers also sell
Icy Refrigerators. The Freezo brand outsells Icy in some stores, but not in others.
Freezo has decided to offer secret bonuses and discounts to retailers where the sale of
Freezo Refrigerators lags behind the sale of Icy Refrigerators. Freezo sees this action as
an advertising ploy to increase market share. Retail stores where Freezo is number one
are not eligible for any of these bonuses and discounts. Discuss the implications of
Freezo€s advertising plan.
The Uniform Partnership Act, a codification of partnership law, has been adopted by 49
states.