27) Up until three years ago, A.C. Dime opened an average of ten new retail stores a year. One
of every ten new stores had to be closed within two years due to poor sales. This 90 percent
success ratio was fairly steady for over 30 years. Starting three years ago, the firm has opened 40
new stores and every one had significant profits within six months. Management believes their
recent success is not just a random event and that all future stores will be profitable. Thus, the
managers have decided to open a minimum of 15 new stores each year. The managers are
suffering from:
A) arbitrage limitations.
B) anchoring and adjustment.
C) aversion to ambiguity.
D) the clustering illusion.
E) myopic aversion.
28) You are employed as a commission-based sales clerk for a cosmetics retail store. You know
that, on average, exactly 50 percent of the customers that enter your store will make at least one
purchase. Thus far this morning, you have waited on eight customers without making a single
sale. You are convinced that the next customer you wait on will buy something. This belief is
known as:
A) aversion to ambiguity.
B) the law of small numbers.
C) anchoring and adjusting.
D) gambler’s fallacy.
E) false consensus.