Chapter 12 – Behavioral Finance and Technical Analysis
12–25
59. Behavioral finance posits that investors possess behavioral biases. Discuss the importance
of behavioral biases then list and explain the four behavioral biases discussed in the text.
Behavioral biases are important because even if information processing was perfect,
individuals may tend to make less-than-fully rational decisions using that information. The
four behavioral biases are framing, mental accounting, regret avoidance, and prospect theory
(or loss aversion). Framing refers to the tendency of investors to change preferences due to
the way an investment is “framed”(i.e., in terms of risk or in terms of return). Mental
Difficulty: Difficult
60. Discuss what technical analysis is, what technical analysts do, and the relationship
between technical analysis, fundamental analysis, and behavioral finance.
Technical analysis attempts to exploit recurring and predictable patterns in stock prices to
generate superior portfolio performance. To determine recurring patterns, technical analysts
examine historical returns by means of charts and or time-series analysis (such as moving
averages). Technical analysts do not deny fundamental analysis but believe that prices adjust
Difficulty: Difficult