27) Steve, the sales manager for TL Products, wants to sponsor a one-week “Customer
Appreciation Sale” where the firm offers to sell additional units of a product at the lowest price
possible without negatively affecting the firm’s profits. Which one of the following represents
the price that should be charged for the additional units during this sale?
A) Average variable cost
B) Average total cost
C) Average total revenue
D) Marginal revenue
E) Marginal cost
28) The president of Global Wholesalers would like to offer special sale prices to the firm’s best
customers under the following terms:
1. The prices will apply only to units purchased in excess of the quantity normally purchased by
a customer.
2. The units purchased must be paid for in cash at the time of sale.
3. The total quantity sold under these terms cannot exceed the excess capacity of the firm.
4. The net profit of the firm should not be affected.
5. The prices will be in effect for one week only.
Given these conditions, the special sale price should be set equal to the:
A) average variable cost of materials only.
B) average cost of all variable inputs.
C) sensitivity value of the variable costs.
D) marginal cost of materials only.
E) marginal cost of all variable inputs.