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A) varying government standards on birthrates and population.
B) a change from industrialization to agricultural efforts.
C) property tax differences between geographic areas.
D) the movement of the population from rural areas to cities.
87) As of 2008, what percentage of the world’s population was living in cities?
A) 85 percent
B) 50 percent
C) 10 percent
D) 1 percent
88) Parul reminded her coworkers that regardless of the number of consumers living in the
target area, they should focus on where people live specifically within the target area. What
aspect of the population is Parul concerned with?
A) population density
B) population distribution
C) population shift
D) population propensity
89) Where are the greatest urban shifts now occurring?
A) low- and middle-income countries
B) high-income regions
C) domestic markets
D) developed regions
90) Marketers are interested in knowing the trend of women entering the workforce because
this may
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A) result in larger family income.
B) provide a smaller market for consumer durables.
C) be responsible for a baby boom.
D) reduce the rate of rural-to-urban shift.
91) Collin’s company is interested in the divorce rate in parts of Europe. His company
produces single-serving meal kits that might be of interest to people who were married but are
now single. Which type of factor is Collin’s company analyzing?
A) economic
B) psychosocial
C) political
D) socioeconomic
FILL IN THE BLANK. Write the word or phrase that best completes each statement or
answers the question.
92) The ________ environment includes all the uncontrollable forces originating outside the
home country that surround and influence the firm.
93) The ________ environment includes the interactions between domestic and foreign
environmental forces, or between sets of foreign environmental forces when an affiliate in one
country does business with customers in another.
94) ________ is the total value of all income generated by a nation’s residents from
international and domestic activity.
95) ________ is a classification for the world’s low- and middle-income nations.
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96) ________ are frequently characterized as those industrialized, or postindustrial, service-
based nations that are economically advanced, with established infrastructures—roads, bridges,
utilities, power supplies, communications, and other structural elements needed for the smooth
operation of a society—and that have achieved high incomes per capita that support a high living
standard.
97) Economies with per capita incomes in the low to middle range that are in a transition
toward developed status are referred to as ________.
98) ________ measures the market value of goods and services produced within a nation in a
particular year.
99) ________ is a means of adjusting the exchange rates for two currencies so the currencies
have equivalent purchasing power.
100) The ________ includes undeclared production of goods and services that are legal and
illegal.
101) ________ is a measure of how a nation’s income is apportioned among its people.
102) The ________ is a measure of the degree to which family income within a country is
distributed equally.
103) One area of interest to marketers is the manner in which consumers allocate their after-
tax personal income, also known as ________.
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104) The amount of income left after paying taxes and making essential purchases is called
________.
105) ________ refer to total direct labor costs divided by units produced.
106) The reasons for the relative changes in labor costs include compensation, productivity,
and ________.
107) A firm that produces its own inputs for its subsequent manufacturing processes is
practicing ________.
108) The most general, but poor, indicator of potential market size is ________.
109) A measure of the number of inhabitants per area unit is called ________.
110) A measure of how the inhabitants are distributed over a nation’s area is called ________.
111) The movement of a nation’s population from rural areas to cities is known as the
________.
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
112) Discuss the purpose of international economic analyses and the challenges facing
managers who are attempting to conduct such analyses.
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113) Compare and contrast the characteristics of economically developing and developed
nations.
114) Discuss three ways an international manager can measure the size of an economy.
115) Describe why international managers would be interested in age distribution studies.
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Answer Key
Test name: Module 7
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