Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
46. What kind of co-branding agreements are reached when two brands receive equal attention
and promotion?
a. equal
b. complementary
c. dual
d. cooperative
e. explicit
47. What response results from marketing efforts that place a brand in the consumer’s mind?
a. brand acceptance
b. brand preference
c. brand awareness
d. brand insistence
e. brand development
48. What is said to exist when consumers believe that all products in a category are essentially
the same?
a. brand acceptance
b. brand meaning
c. brand equity
d. brand parity
e. brand development
49. According to the ISO, what three types of analyses are required for brand valuation?
a. legal analysis, behavioral analysis, and distribution analysis
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
b. legal analysis, behavioral analysis, and financial analysis
c. behavioral analysis, distribution analysis, and financial analysis
d. behavioral analysis, legal analysis, and account analysis
e. account analysis, behavioral analysis, and financial analysis
50. The process of estimating the financial value of a brand is known as what?
a. brand evaluation
b. brand valuation
c. brand analysis
d. brand impact
e. brand management
51. Products offer value in many ways.
a. True
b. False
52. An international service is an intangible product that generally centers on an act or a
performance that delivers value.
a. True
b. False
53. Convenience products are inexpensive and frequently purchased.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
54. Convenience goods require evaluation of price and quality.
a. True
b. False
55. A convenience store in Turkey largely sells shopping goods.
a. True
b. False
56. Consumers expend considerable effort when purchasing shopping products.
a. True
b. False
57. International marketers generally use selective distribution strategies for shopping products.
a. True
b. False
58. Shopping products are more likely to be planned purchases.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
59. Specialty products are items that consumers spend a great deal of time searching for, and
they will not accept a substitute for these products.
a. True
b. False
60. A private jet is a specialty product.
a. True
b. False
61. Lloyds of London provides specialty insurance services.
a. True
b. False
62. Products generally display three key dimensions: the core product, packaging, and auxiliary
dimensions.
a. True
b. False
63. A theme park is an example of a convenience good.
a. True
b. False
64. Product lines are groups of similar products within a particular product category.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
65. Visual elements are a key component of packages in many countries.
a. True
b. False
66. Packaging contains at least four elements, including visual elements, informational elements,
protective elements, and symbolic elements.
a. True
b. False
67. The use of the color green, which has special meaning to the religion of Islam, would be a
symbolic element if included in a package design.
a. True
b. False
68. Product use features, including safety tips, is an informational element in a package design.
a. True
b. False
69. A colored wine bottle designed to keep the product from spoiling is the informational
element of the package design.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
70. Cultural factors have a large influence on product labels.
a. True
b. False
71. International marketers pay close attention to the use of color on product packaging.
a. True
b. False
72. The “CE Mark” is used in the European Union.
a. True
b. False
73. In the United States, companies must adhere to the Fair Packaging and Labeling Act.
a. True
b. False
74. Component parts represent an important type of business product.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
75. Remanufactured products can be marketed to bottom-of-the-pyramid consumers.
a. True
b. False
76. Bottom-of-the-pyramid consumers react favorably to easy-to-understand packaging.
a. True
b. False
77. The global economy has largely shifted to a manufacturing base.
a. True
b. False
78. Economies generally progress from services to manufacturing to agrarian based.
a. True
b. False
79. Tourism rarely contributes to economies in developed countries.
a. True
b. False
80. Developed countries, such as the United States, Japan, Canada, and Germany, typically have
strong tourism industries.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
81. Tourism is a key part of many countries’ economic well-being.
a. True
b. False
82. Product quality has as many as eight dimensions.
a. True
b. False
83. The International Organization for Standardization provides standards that guide
management practice as it relates to quality management and assurance.
a. True
b. False
84. The product life cycle consists of introduction, growth, maturity, and decline.
a. True
b. False
85. A market pioneer enjoys many advantages in the global marketplace.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
86. According to Product Cycle Theory, a new product is first developed, produced, and
consumed in a lead innovation nation.
a. True
b. False
87. According to Product Cycle Theory, the second set of countries that are targeted for a new
product are developing nations.
a. True
b. False
88. When Japan’s Sony Corporation develops new products for existing markets, it is following a
market development strategy.
a. True
b. False
89. When TeaGschwender, the German tea company, expanded its business from one location to
over 130 shops worldwide, it followed a diversification strategy.
a. True
b. False
90. Britain’s Virgin Group has successfully used a brand extension strategy for years by adding
the primary name to additional products.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
91. Using Bulgari beauty products in Ritz Carlton hotels illustrates the use of complementary
products.
a. True
b. False
92. The unique benefits a product gains solely from its brand name creates brand equity for the
brand.
a. True
b. False
93. Double jeopardy has its main impact on smaller countries.
a. True
b. False
94. The global marketer, Bucchelli, promotes its products in a manner that encourages brand
insistence by encouraging customers to ask for them by name.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
95. The ISO produced ISO Standard 10688 as an effort to reach an agreement on how brand
valuation can be reached.
a. True
b. False
96. Describe the various categories of products, including convenience, shopping, and specialty.
Provide examples of products within each category and how they apply to international
marketing.
97. Describe the various elements of product packaging as they apply to international marketing.
What are some of the legal restrictions that exist with packaging as it pertains to international
marketing? Provide examples of these restrictions.
98. List and describe the various categories of international business products. Provide examples
of each type of category as it pertains to international marketing.
99. Discuss the role that services play in international marketing. What are some of the largest
service-based industries worldwide? Provide examples of countries that lead the world in the
various service industries.
100. Discuss Product Cycle Theory and how it applies to marketing new products
internationally. What are some of the criticisms of this theory? Discuss your own opinion of the
theory.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019