Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
Test Bank
Chapter 9: International Product and Brand Marketing
1. Which consists of a bundle of attributes that provide value for exchange partners?
a. good
b. service
c. product
d. brand
e. item
2. Which type of goods are items that are consumed over time?
a. convenience
b. specialty
c. shopping
d. nondurable
e. durable
3. Chickpeas consumed as part of a daily diet in India are which type of good?
a. convenience
b. specialty
c. shopping
d. nondurable
e. durable
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
4. A refrigerator is which type of good?
a. convenience
b. specialty
c. shopping
d. luxury
e. nondurable
5. A yacht is which type of good?
a. convenience
b. specialty
c. shopping
d. ostentatious
e. nondurable
6. Candy purchased as a grocery shopper checks out is an example of ______.
a. an impulse buy
b. a planned purchase
c. a specialty good
d. a nondurable good
e. a bottom-of-the-pyramid purchase
7. Lloyds of London selling insurance for a soccer player’s legs is an example of a ______.
a. convenience good
b. shopping product
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
c. nondurable good
d. durable product
e. specialty product
8. Which of the following is a specialty product?
a. romance novel
b. candy
c. fender musical instruments
d. workplace jeans
e. tennis balls
9. The key dimensions of a product include all of the following EXCEPT ______.
a. core product
b. packaging
c. auxiliary dimensions
d. associated benefits
e. promoted benefits
10. Which dimension of a product includes warranties, instructions, company contact
information, as well as product image?
a. core product
b. packaging
c. auxiliary dimensions
d. associated benefits
e. promoted benefits
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
11. A Rolex watch is a ______.
a. core product
b. auxiliary product
c. ancillary product
d. impulse purchase
e. nondurable good
12. What is referred to as the complete set of values from products that customers receive?
a. auxiliary benefits
b. auxiliary dimensions
c. total value concept
d. total product concept
e. total marketing concept
13. If Maddog of Australia sells surfboards, surfing apparel, and scuba equipment, what would
the width of the offering be?
a. one
b. two
c. three
d. four
e. five
14. Many international marketers view which part of the product as a place for innovation?
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. core product
b. auxiliary dimensions
c. packaging
d. distribution channels
e. promotional campaigns
15. Which of the following is NOT a dimension of packaging that is discussed in the text?
a. shape
b. product information
c. color
d. layout of product information
e. product signals
16. The four elements of packaging discussed in the text are ______.
a. visual elements, pricing elements, informational elements, and symbolic elements
b. visual elements, pricing elements, promotional elements, and symbolic elements
c. visual elements, promotional elements, informational elements, and symbolic elements
d. visual elements, promotional elements, informational elements, and pricing elements
e. visual elements, informational elements, protective elements, and symbolic elements
17. Use of a religious symbol in the design of a product package employs which aspect of
packaging?
a. visual element
b. verbal element
c. promotional element
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
d. informational element
e. symbolic element
18. The categories of international business products include all of the following EXCEPT
______.
a. raw materials
b. supplies
c. component parts
d. price points
e. process materials
19. Which type of products can be effectively marketed to bottom-of-the-pyramid consumers?
a. remanufactured
b. redesigned
c. redeveloped
d. brand extensions
e. new to the world
20. Which of the following are intangible products that are based around some act or
performance that delivers value?
a. nondurable products
b. durable products
c. services
d. auxiliary products
e. core products
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
21. Industrial Resins Sdn Bhd of Malaysia supplies industrial resin products worldwide, which is
an example of ______.
a. accessory equipment
b. installations
c. component parts
d. industrial supplies
e. process materials
22. Cleaning products and standard repair tools are examples of ______.
a. MRO supplies
b. accessory equipment
c. process materials
d. component parts
e. installations
23. Which of the following is NOT a product quality dimension as presented in the text?
a. performance
b. precision
c. features
d. conformity
e. reliability
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
24. The extent to which a product is produced according to specifications is referred to as which
of the following concepts?
a. precision
b. conformity
c. aesthetics
d. performance
e. durability
25. Which of the following describes the overall usefulness of a product over its life?
a. performance
b. conformity
c. durability
d. reliability
e. features
26. The Malcolm Baldrige National Award honors which?
a. quantity
b. quality
c. cost reduction
d. sustainability
e. equality
27. Which provides standards that guide management practice as it relates to quality
management and assurance?
a. IDP standards and processes
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
b. International Quality Organization standards
c. ISO standards
d. Baldrige precision standards
e. Peterson manufacturing standards
28. What term refers to all of the benefits that result from being the first mover in an
international market?
a. pioneering advantage
b. early entry advantage
c. innovation advantage
d. originator advantage
e. early adopter advantage
29. What factor that exists in one country leads many international marketers to consider
introducing the product in other countries?
a. market development
b. market acceptance
c. market decline
d. market sustainability
e. market saturation
30. Which theory explains how products and production move from developed countries to lesser
developed nations?
a. Product Life Theory
b. Product Development Theory
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
c. Product Distribution Theory
d. Product Internationalization Theory
e. Product Cycle Theory
31. According to the Product Cycle Theory, a new product is first developed, produced, and
consumed in what type of nation?
a. lead consuming nation
b. lead producing nation
c. lead innovation nation
d. lead development nation
e. lead economy nation
32. According to the Product Cycle Theory, what is the second category of nations to which new
innovations are spread?
a. lead innovation nations
b. less developed nations
c. other developed nations
d. developing nations
e. mostly developed nations
33. Which of the following is a major criticism of Product Cycle Theory?
a. Few products succeed internationally.
b. Few products are developed in developing nations.
c. Most products are consumed in lead innovation nations.
d. Many products are launched simultaneously around the world.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
e. Many products have demand only in developed nations.
34. Product Cycle Theory has been criticized for ______.
a. too much focus on lesser developed nations
b. too little focus on lesser developed nations
c. overreliance on the United Kingdom and the EU
d. overreliance on trade areas such as NAFTA and the EU
e. overreliance on the United States as a lead innovation nation
35. The text describes Philips as following what kind of strategy when it repositioned its
products under the theme of “health and well–being”?
a. market penetration
b. market development
c. product development
d. diversification
e. market segmentation
36. Ford Motor Company developed the Kuga SUV for European markets as part of which kind
of strategy?
a. market penetration
b. market development
c. product development
d. diversification
e. market procurement
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
37. Which strategy is selected when a company markets new products in new markets?
a. market penetration
b. market development
c. product development
d. diversification
e. market procurement
38. If a company attempts to market existing products in new markets, it is following which kind
of strategy?
a. market penetration
b. market development
c. product development
d. diversification
e. market procurement
39. Harley Davidson, the American motorcycle company, began to open shops around the world
using which kind of strategy?
a. market penetration
b. market development
c. product development
d. diversification
e. market procurement
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
40. South Korean giant, LG, uses what kind of strategy when it places its brand on televisions,
home theater products, washing machines, clothes dryers, and cell phones?
a. family branding
b. individual branding
c. dual branding
d. cooperative branding
e. product line branding
41. The international giant, Proctor & Gamble, uses which kind of strategy when it puts
distinctive names on each of its products, such as Bounce, Bounty, and Dawn?
a. family branding
b. individual branding
c. dual branding
d. cooperative branding
e. product line branding
42. Which kind of strategy is used in international marketing when the marketer takes a brand
name and adds it to a new product?
a. brand extension
b. individual branding
c. dual branding
d. cooperative branding
e. product line branding
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
43. Which term means that products are introduced that are in a related product category and that
responds to specific opportunities in the marketplace such as when Germany’s Adidas
announced it would extend its outdoor product line into high-end mountaineering jackets?
a. family branding
b. product line extension
c. dual branding
d. cooperative branding
e. product line branding
44. What is the practice of placing two or more brand names on the same product?
a. family branding
b. individual branding
c. co-branding
d. cooperative branding
e. product line branding
45. The Wendy’s/Arby’s group utilized what kind of strategy when it formed an agreement with
Al Jammaz Group of Saudi Arabia to open 135 restaurants in the Middle East and North Africa?
a. family branding
b. individual branding
c. co-branding
d. cooperative branding
e. product line branding