Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
42. Which technique takes place when researchers examine differences between cultures or
countries?
a. snowball methods
b. convenience
c. descriptive research
d. comparative research
e. contextual research
43. Which technique is used when the researcher attempts to study cross-national groups and
how consumers behave in a selected context?
a. snowball methods
b. convenience techniques
c. descriptive research
d. comparative research
e. contextual research
44. The four types of research considerations that are addressed in international market research
include all of the following EXCEPT ______.
a. descriptive research
b. comparative research
c. contextual research
d. theoretical research
e. construct research
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
45. In an international market research study, the standard deviation for a population can be
estimated by taking what fraction of the possible range of scaled responses?
a. 1/2
b. 1/3
c. 1/4
d. 1/6
e. 1/10
46. If the standard deviation for a population is estimated to be 3, the level of error is set at .25,
and the confidence level sought is equal to 95%, what sample size is needed for an international
market research study that is examining consumer satisfaction with a product? (Assume a scale
of “1 = extremely dissatisfied” and “10 = extremely satisfied”)
a. 350
b. 554
c. 756
d. 1670
e. 2274
47. What issues arise when respondents from different countries systematically score interview
or survey questions differently?
a. metric equivalence
b. metric transference
c. metric measurement
d. metric allocation
e. metric projection
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
48. All other things being held equal, a larger standard deviation in the population results in
______.
a. a smaller required sample size
b. a larger required sample size
c. a larger error term
d. a smaller error term
e. a smaller confidence interval
49. All other things being held equal, a larger acceptable error term results in ______.
a. a smaller required sample size
b. a larger required sample size
c. a larger error term
d. a smaller error term
e. a smaller confidence interval
50. One unethical technique that is sometimes used in international market research is ______.
a. chugging
b. slugging
c. sugging
d. smugging
e. shoving
51. The market research process links the organization to various constituent groups.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
52. Conducting quality research in domestic and international markets requires a good deal of
subjectivity on the part of the researcher.
a. True
b. False
53. Objectivity plays a key role in the scientific method.
a. True
b. False
54. A researcher who applies the self-reference criterion when performing international market
research will most likely be objective during the process.
a. True
b. False
55. International market research is used in managerial decision making across all aspects of the
marketing program.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
56. When an international marketer performs taste tests for a beverage product across national
boundaries, they are performing distribution research.
a. True
b. False
57. According to the textbook, consumers in Poland do not view price as a positive signal of
quality.
a. True
b. False
58. Research indicates that consumers in Germany are generally more displeased with offensive
advertisements that are consumers in China.
a. True
b. False
59. According to the text, the international market research process typically follows a process
that includes eight steps.
a. True
b. False
60. One of the initial issues that an international market researcher faces is weighing the costs of
performing the research against the associated costs of doing the project.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
61. Secondary data are data that are collected by an outside agency and made available either
free of charge or at a cost.
a. True
b. False
62. One disadvantage of relying on secondary market data in an international research project is
that this form of data may not be readily available in less-developed nations.
a. True
b. False
63. Questionnaires represent a popular type of primary data technique.
a. True
b. False
64. To demonstrate reliability, a researcher will use more than one measure when assessing
marketing concepts.
a. True
b. False
65. Two important types of validity are internal and external validity.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
66. A micro-level analysis seeks to understand behavior at the country or national level.
a. True
b. False
67. A macro-level analysis often occurs at the country level.
a. True
b. False
68. Ethnographic research represents a qualitative research design in international markets.
a. True
b. False
69. A survey represents a type of quantitative research design in international markets.
a. True
b. False
70. International qualitative research methods are researcher dependent.
a. True
b. False
71. Cultural norms can preclude the use of many qualitative research designs.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
72. One reason why quantitative research designs are difficult in international market research is
that staring is considered impolite in many cultures.
a. True
b. False
73. As a general statement, consumers in the United States are quite open when expressing their
honest opinions about products and services.
a. True
b. False
74. The Delphi method relies strictly on consumer opinions in international market research.
a. True
b. False
75. When a concept has different meanings in different cultures, the problem of cultural
equivalencies arises.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
76. Back translation is the process in which a survey is translated from an original language into
a targeted language.
a. True
b. False
77. Parallel translation is the process in which two or more translators are used for each step of
the back translation process.
a. True
b. False
78. A purchase simulation is a type of experiment that can be used in international market
research.
a. True
b. False
79. International market researchers generally use either qualitative or quantitative research
approaches, but rarely combine the two methods.
a. True
b. False
80. One problem with sampling in international markets is that in many countries sample frames
are not available.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
81. Comparative research in the international arena is used when the researcher examines
differences between cultures or countries.
a. True
b. False
82. Contextual research is used when a researcher attempts to study cross-national groups and
how consumers behave in a selected context.
a. True
b. False
83. A rule of thumb for estimating the standard deviation of a population is to use 1/6 of the
range of responses in a sample.
a. True
b. False
84. Linguistic problems associated with different meanings for terms often complicate
international market research.
a. True
b. False
85. Metric equivalence problems occur when respondents from different countries systematically
score interview or survey questions differently.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
86. Metric equivalence problems can lead to a restriction of range in the overall responses of
consumers on an international market research project.
a. True
b. False
87. Monitoring cultural differences to various research approaches generates results of improved
quality.
a. True
b. False
88. “Sugging” stands for “selling under the guise of research.”
a. True
b. False
89. Qualitative research approaches tend to work better for bottom-of-the-pyramid consumers
than do quantitative research approaches.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
90. Companies that are interested in international market research may elect to use outside
research firms in order to tap the expertise of seasoned researchers.
a. True
b. False
91. Describe the seven steps of the international market research process and discuss how each
step would apply to an international marketer attempting to learn about a new, foreign market.
92. Discuss the various types of qualitative research designs that are available to the international
market researcher. What are some of the challenges with using these designs in international
research? Be as specific as possible with each type.
93. Discuss the various types of quantitative research designs that are available to the
international market researcher. What are some of the challenges with using these designs in
international research? Be as specific as possible with each type.
94. What sample size would be required in an international study if the researcher wanted an
error term of no more than .20 points on a scale of “1= very dissatisfied with this product” to “10
= very satisfied with this product” and a level of confidence of 95%? Assume a standard
deviation of 2 scale points.
95. Discuss descriptive research, comparative research, contextual research, and theoretical
research and how they apply to international market research projects.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019