International Business, 14e (Daniels et al.)
Chapter 5 Globalization and Society
1) According to the text, which of the following has resulted from GE’s Ecomagination initiative?
A) rising profitability for many GE products
B) increasing doubt among GE’s foreign partners
C) reducing investments by GE due to poor returns
D) improving pollution levels near GE plants in China
2) General Electric has focused on being more “green” in recent years most likely because ________.
A) the industry has always looked to GE as a trend setter in green technology
B) GE executives believe the firm can strategically align investor and environmental interests
C) GE executives realize that the firm can save significant money through the use of solar technology
D) the U.S. government has decided to use GE as a test case to see if the adoption of the Kyoto Protocol
can actually work for a U.S. firm
3) Which of the following statements about GE and its “Green is Green” movement is true?
A) GE is responding in part to the fact that it is operating in many countries which require compliance
with higher environmental standards than exist in the United States.
B) GE has decided to develop new products that are environmentally friendly rather than adopt internal
policies to reduce greenhouse gas emissions.
C) GE has moved aggressively to reduce greenhouse gas usage internally but has not been able to
develop commercially viable “clean” technologies.
D) GE considered joining the U.S. Climate Action Partnership but decided the group was too radical in
its approach to reducing greenhouse gas emissions.