Baack – International Marketing Test Bank
Page 1
1. Which of the following directs every element of an international marketing program?
A) Strategic plan
B) Marketing plan
C) Creative brief
D) Promotions campaign
E) Positioning statement
2. Which process involves managers developing the goals, strategies, and activities that will
best position the firm for success in the international marketplace?
A) Planning
B) Organizing
C) Control
D) Strategic management
E) Positioning
3. Which of the following is the process through which management designs the structure of
the organization, assigns responsibilities, and ensures effective communication flows
throughout the company?
A) Planning
B) Organizing
C) Control
D) Strategic management
E) Positioning
4. Which of the following focuses on measuring progress against what was planned, taking
corrective actions when they are needed, and rewarding success?
A) Planning
B) Organizing
C) Control
D) Strategic management
E) Positioning
5. Which of the following plays an important role in keeping all parties informed in
international strategic marketing?
A) Segmentation
B) Promotional campaigns
C) Organizational communication
D) Targeting
E) Positioning
Baack – International Marketing Test Bank
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6. Which of the following means conducting international marketing activities without
wasting time and resources?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
7. Which of the following focuses on conducting international operations in ways that
enable the firm to reach its international marketing goals?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
8. Which of the following means doing things right?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
9. Which of the following means doing the right things?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
10. According to the text, the international marketing planning process occurs at all of the
following levels except:
A) Strategic
B) Tactical
C) Concentric
D) Operational
E) Departmental
Baack – International Marketing Test Bank
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11. Which of the following focuses on the overall direction of the firm, the development of
goals, and the allocation of resources in the pursuit of those goals?
A) Strategic planning
B) Marketing planning
C) Creative briefing
D) Promotions campaigning
E) Positioning
12. What level of managers develops strategic plans for the international company?
A) Top managers
B) Middle managers
C) Functional managers
D) Operational managers
E) Departmental
13. What level of planning focuses on specific marketing activities and programs that support
the overall direction set at the strategic level?
A) Strategic planning
B) Operational planning
C) Tactical planning
D) Functional planning
E) Departmental planning
14. Which of the following dictates the day-to-day entry-level activities that are crucial parts
of successful international marketing programs?
A) Strategic planning
B) Operational planning
C) Tactical planning
D) Functional planning
E) Departmental planning
15. Which of the following, when combined with opportunities for the firm, creates the
springboard for international marketing programs?
A) Market segmentation
B) Market planning
C) Competitive advantages
D) SWOT analyses
E) Positioning statements
Baack – International Marketing Test Bank
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16. The strategic plan dictates all of the following except:
A) Markets to be targeted
B) Products to be sold
C) Pricing methods
D) Distribution channels
E) Economic conditions
17. The key elements in the international strategic planning process include all of the
following except:
A) Mission statement formulation
B) Environmental analysis
C) Forecast of future events
D) Determination of goals
E) Studies of customer satisfaction
18. Which outlines the overall direction for an organization?
A) Mission statement
B) Assessment program
C) Organizational structure
D) Strategic plan
E) Positioning statement
19. Which of the following delineates why the organization exists and guides the overall
direction of a firm?
A) Strategic plans
B) Positioning maps
C) Segmentation statements
D) Creative briefs
E) Mission statement
20. Which is not an identifiable part of a business?
A) Managerial units
B) Strategic business units
C) Customers
D) Profit centers
E) Revenue centers
Baack – International Marketing Test Bank
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21. Which of the following does not belong?
A) Managerial units
B) Strategic business units
C) Products
D) Profit centers
E) Revenue centers
22. Which of the following includes an analysis of various internal and external factors
present in the international marketing environment?
A) Environmental scanning
B) Environmental assessment
C) Segmentation analysis
D) Positioning analysis
E) Market research projects
23. SWOT stands for which of the following?
A) Strategic plan, weaknesses, objectives, and targets
B) Segmentation, weaknesses, objectives, and threats
C) Segmentation policy, weaknesses, opportunities, and targets
D) Strengths, weaknesses, obligations, and targets
E) Strengths, weaknesses, opportunities, and threats
24. The most appropriate course of action for an international marketer when a strength
matches with an opportunity is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
25. The most appropriate course of action for an international marketer when a strength
matches with a threat is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Baack – International Marketing Test Bank
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26. The most appropriate course of action for an international marketer when a weakness
matches with an opportunity is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
27. The most appropriate course of action for an international marketer when a weakness
matches with a threat is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
28. When Nokia introduced three separate phones internationally, as discussed in the text, it
was pursuing which of the following strategies?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
29. Strategic managers forecast in all of the following areas except:
A) Economic conditions
B) Sales projections
C) Channel relationships
D) Changes in technology
E) Potential profits
30. Which of the following sets the framework for the strategic planning process?
A) Economic conditions
B) Sales projections
C) Channel relationships
D) Changes in technology
E) Positioning changes
Baack – International Marketing Test Bank
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31. Which of the following is a strategic, nonfinancial goal as discussed in the text?
A) Sales figures
B) Return on investment
C) Improve company image
D) Increase brand market share
E) Overall market penetration
32. Which structure is a simple structure in which products are simply shipped to customers
from the company or through an intermediary?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Strategic alliances
E) Regional-based organization
33. Which structure involves a central control department being responsible for international
marketing and sales activities and this division is held distinct from domestic marketing
activities?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Strategic alliances
E) Regional-based organization
34. Which structure allows for the presence of foreign offices, but streamlines reporting
duties directly to the domestic marketing manager?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Strategic alliances
E) Regional-based organization
35. Which structure allows for flexibility as a group of engineers or financing experts can
provide services to various regions?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization
Baack – International Marketing Test Bank
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36. Which involves parts of the world being managed separately?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization
37. An international marketer’s orientation may be all of the following except:
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Centrocentric
38. Which structure would work best when tight control and frequent communication is
desired by an international marketer?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization
39. Which of the following becomes especially important when establishing international
communication and control systems?
A) Segmentation
B) Planning
C) Technology
D) Channel relationships
E) Logistics management
40. Which of the following is not an external factor that influences organizational design
decisions?
A) International competition
B) Company employee morale
C) Customer profiles
D) Governmental forces
E) Distance to international customers
Baack – International Marketing Test Bank
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41. Which of the following is not a component of an international marketing plan?
A) Executive summary
B) Situational analysis
C) Creative brief
D) Target market description
E) International marketing goals and objectives
42. Which of the following consists of an analysis of the internal, external, and customer
environments?
A) Executive summary
B) Situational analysis
C) Target market description
D) International marketing goals and objectives
E) Positioning statement
43. Traditional formal communication channels include all of the following except:
A) Direct messages
B) Meetings
C) Letters
D) Memos
E) Satellite transmissions
44. Emerging formal communication channels include all of the following except:
A) Websites
B) Memos
C) Mobile phones
D) Intranet
E) Satellite transmissions
45. International marketing control consists of all of the following steps except:
A) Restate the standard
B) Measure performance as it relates to the standard
C) Compare performance to the standard
D) Make a decision
E) Analyze the environment
Baack – International Marketing Test Bank
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46. Strategic indicators include all of the following except:
A) Profitability
B) Market share
C) Corporate/brand image
D) Overall sales
E) Levels of success of competitors
47. Increased standardization may be the result of which of the following, which refers to the
growing similarities between customers globally?
A) Cultural distinctiveness
B) Cultural awareness
C) Cultural acceptance
D) Cultural convergence
E) Cultural transference
48. Which of the following countries is not included in CIVETS?
A) China
B) Indonesia
C) Vietnam
D) Egypt
E) Turkey
49. “EAGLES,” as it pertains to emerging markets in international marketing, includes all of
the following countries except:
A) South Korea
B) Brazil
C) Egypt
D) Turkey
E) Argentina
50. True or False. The planning process involves managers developing the goals, strategies,
and activities that will best position the firm for success in international marketplace.
A) True
B) False
51. True or False. Organizing is the process through which management designs the
structure of the organization, assigns responsibilities, and ensures effective
communication flows throughout the company.
A) True
B) False
Baack – International Marketing Test Bank
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52. True or False. Control in an international marketing environment focuses on measuring
progress against what was planned, taking corrective actions when they are needed, and
rewarding success.
A) True
B) False
53. True or False. Two important themes in strategic planning, organizing, and controlling
include organizational efficiency and effectiveness.
A) True
B) False
54. True or False. Effectiveness focuses on conducting international operations in ways that
enable the firm to reach its international marketing goals.
A) True
B) False
55. True or False. Efficiency means conducting international marketing activities without
wasting time and resources.
A) True
B) False
56. True or False. Effectiveness means doing things right.
A) True
B) False
57. True or False. Efficiency means doing the right things.
A) True
B) False
58. True or False. Tactical planning focuses on the overall direction of the firm, the
development of goals, and the allocation of resources in the pursuit of those goals.
A) True
B) False
Baack – International Marketing Test Bank
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59. True or False. Operational planning focuses on specific marketing activities and
programs that support the overall direction set at the strategic level.
A) True
B) False
60. True or False. An international strategic plan provides the basis for all international
marketing activities.
A) True
B) False
61. True or False. A strategic business unit does not have specific goals or objectives in an
international marketing context.
A) True
B) False
62. True or False. All elements found in a SWOT analysis are in a company’s internal
environment.
A) True
B) False
63. True or False. International marketers should use a monitor response to weaknesses that
match threats in the environment.
A) True
B) False
64. True or False. At the strategic level, goals are often expressed in financial terms.
A) True
B) False
65. True or False. Allocating resources is not part of the strategic planning process.
A) True
B) False
66. True or False. The mission statement guides the direction of a firm.
A) True
B) False
Baack – International Marketing Test Bank
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67. True or False. The simplest type of organizational structure in international marketing is
the matrix organization.
A) True
B) False
68. True or False. The international division structure is rarely used in international
marketing today.
A) True
B) False
69. True or False. Organizational structure can help mitigate the negative effects of
asymmetry.
A) True
B) False
70. True or False. Asymmetry results from differences in market position, proprietary
knowledge, and overall company size.
A) True
B) False
71. True or False. Region-based organizational structures grow in usage as trade areas
continue to grow worldwide.
A) True
B) False
72. True or False. Ethnocentric organizations prefer to use host-country nationals in their
international marketing activities.
A) True
B) False
73. True or False. A truly global organization requires organizational designs such as the
regional or matrix forms of structure.
A) True
B) False
Baack – International Marketing Test Bank
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74. True or False. It is most common that an international organization will begin
international marketing operations with a matrix organizational structure.
A) True
B) False
75. True or False. Organizational structure decisions are affected by the level and intensity
of international competition.
A) True
B) False
76. True or False. Companies desiring to stay close to international customers will often
choose the direct functional reporting organizational structure.
A) True
B) False
77. True or False. Governmental forces can dictate organizational structures.
A) True
B) False
78. True or False. The marketing plan confirms that the target market will be large enough to
support market entry and will lead to the selection of an entry mode.
A) True
B) False
79. True or False. Evaluation, measurement, and control efforts at the tactical level pertain to
the specific goals and objectives identified by the marketing plan.
A) True
B) False
80. True or False. Formal communication travels through channels that are designated or
chosen by organizational leaders.
A) True
B) False
81. True or False. Informal communication takes place in the form of rumors or gossip.
A) True
B) False
Baack – International Marketing Test Bank
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82. True or False. Metrics are performance measures for international marketing control.
A) True
B) False
83. True or False. An organization’s core competence is the more proficiently performed
internal activity that is central to the firm’s strategy and competitiveness.
A) True
B) False
84. True or False. Cultural crossvergence refers to the emergence of a new, global value
system as countries become more interconnected.
A) True
B) False
85. True or False. MIST countries include Mexico, Indonesia, South Korea, and Taiwan.
A) True
B) False
86. True or False. EAGLES refers to “Emerging and Growth–Leading Economies.”
A) True
B) False
87. Discuss the aspects of the international strategic planning process including planning,
organizing, and controlling and how they impact international marketing programs.
88. Describe the difference between strategic planning, tactical planning, and operational
planning. What types of decisions are made at each level? How do these decisions impact
international marketing success?
89. Discuss the elements of the strategic planning process. What decisions are made within
each element? How do these decisions set the foundation for international marketing
programs?
90. Discuss the various organizational structures that are discussed in the text. Which of the
structures are the simplest? The most complex?
Baack – International Marketing Test Bank
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91. Discuss the various components of the international marketing plan. What role does a
marketing plan play in international marketing success?
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Answer Key
