Gannon and Pillai, Understanding Global Cultures, Sixth Edition Instructor Resource
ESSAY QUESTIONS
Please answer only 2 questions. However, all students must answer #1 and choose either #2 or
#3. Each essay question is worth 20 points. If a student answers all three questions, Professor
Gannon will not grade the third essay question.
1. We discussed three types of international strategies: Multi-domestic, global, and
transnational. Either define each of them or differentiate them clearly. How does McDonalds
take advantage of all three international strategies? Please be specific.
2. What is a paradox? Give one explanation that Tony Fang provides for the paradox that
Western negotiators regard Chinese negotiators as both very sincere and very deceptive.
3. What a cleft national culture is as defined in the book? What is a torn national culture?
Discuss how the culture of China relates to the Chinese Family Altar found among the Expatriate
Chinese and Singapore.