59) Wharton Enterprises, a U.S. firm, manufactures small kitchen appliances. The firm has recently
developed an innovative blender design that Wharton executives anticipate being very profitable.
Currently, Wharton has production facilities in the U.S. and China. Wharton executives are trying to
determine where the new product should be manufactured. Which of the following best supports a
decision to manufacture the new product in the U.S. instead of China?
A) Intellectual property rights are strongly protected by U.S. patent laws.
B) A strategic marketing plan can be quickly developed in the U.S.
C) Contract enforcement is a simple process in the U.S.
D) The U.S. is experiencing an economic recession.
60) Wharton Enterprises, a U.S. firm, manufactures small kitchen appliances. The firm has recently
developed an innovative blender design that Wharton executives anticipate being very profitable.
Currently, Wharton has production facilities in the U.S. and China. Wharton executives are trying to
determine where the new product should be manufactured. Which of the following questions is most
relevant to the decision?
A) What selection procedures would be best in China?
B) Should expatriates or locals manage the Chinese facility?
C) How can the firm guard against counterfeiting in China?
D) How would China’s individualistic system affect the firm?
61) The term collectivism refers to a system that stresses the primacy of societal goals over individual
goals.
62) Societies that emphasize collectivism place the interests of individuals over the interests of the state.