Global Marketing Management, 8e (Keegan)
Chapter 2 The Global Economic Environment
1) The macro dimensions of the environment are economic, social and cultural, political and
legal, and technological.
2) Economic growth remains concentrated at the high-income countries.
3) The more developed a country is, the scarcer the availability of economic data.
4) Technology as a factor has contributed to the flattening of the world economy.
5) Countries in emerging markets have sustained high rates of growth by taking advantage of
high labor costs.
6) Global companies entering new markets will need to adapt their offerings, distribution
systems, and operations to local demand and custom.
7) Most countries of the world have a mixed system of allocation.
8) There are no pure market or command allocation systems today.
9) According to the Heritage Foundation, the country with the highest degree of economic
freedom is the United States.
10) Low-income countries are typically referred to as industrialized nations.
11) High-income countries are referred to as emerging markets.
12) Low-income countries typically have low birth rates and high literacy rates.
13) Another name for lower-middle income countries is industrializing countries.
14) The nations of the G20 are among the most powerful nations of the postindustrial societies.
15) A market can be defined as a group of people willing and able to buy a particular product or
service.
16) Location is the single most valuable economic indicator of potential for industrial products.
17) Agricultural output and services, in particular, are often priced higher in relation to industrial
output in developing countries than in industrial countries.
18) Purchasing power differences can account for differential in demand of products and
services, and also provide an indication on differences in costs.
19) Purchasing power parity measures an economy’s output in terms of demand and supply.
20) The current account is a record of all long-term direct investment, portfolio investment, and
other short- and long-term capital flows.
21) In general, a country accumulates reserves when the net of its current and capital account
transactions shows a deficit.
22) Devaluation means that more of the home-country’s currency is now needed to buy the same
amount of a foreign currency.
23) In a fixed exchange-rate system, the currency value is determined by demand and supply.
24) The United States is an example of a country that follows a fixed exchange-rate system.
25) The members of a customs union agree to the establishment of individual external trade
barriers.
26) The Euro is a common currency adopted by the members of the European Union.
27) The member states of the Commonwealth of Independent States (CIS) have signed
agreements addressing issues of integration and cooperation with respect to economics, defense,
and foreign policy.
28) A common market goes beyond the removal of internal barriers to trade and the
establishment of common external barriers to the important next stage of eliminating the barriers
to the flow of factors (labor and capital) within the market.
29) Member states of the North American Free Trade Agreement (NAFTA) are allowed to make
separate bilateral treaties with nonmember states.
30) The ASEAN Free Trade Area, or AFTA, was created in 1992 with the aim of promoting the
region’s competitive advantage as a single production area with the elimination of tariff and
nontariff barriers among the member countries.
31) Which of the following statements is true about world economy?
A) Countries in emerging markets have sustained low rates of growth.
B) Global competitors are deprived of new opportunities.
C) The emergence of global markets has displaced local ones.
D) The integration between all world regions has steadily decreased.
32) Which of the following statements is true about the trends in world economy?
A) Global economic activity will shift from the East to the West.
B) The demand for natural resources will continue to grow.
C) Shifts in consumer segments will not affect the consumer marketplace.
D) An aging worldwide population will demand decreasing levels of productivity.
33) Which of the following is characteristic of a pure market allocation system?
A) The consumers decide what goods will be produced and by whom.
B) The state determines the goods that consumers should use.
C) It has limited economic integration with the rest of the world regions.
D) It fails to utilize the market mix elements when demand exceeds supply.
34) Which of the following is characteristic of a command allocation system?
A) The government’s role is to ensure the protection of consumer rights.
B) Product distribution is handled by a large number of intermediaries.
C) The state makes decisions on what consumers should purchase.
D) Consumers allocate resources to the system.
35) Which of the following is used to indicate the relative wealth of a country’s citizenry?
A) Gross National Product
B) Gross Output
C) Gross Domestic Product
D) Gross Value Added
36) With regard to Gross National Product per capita, which of the following categories of
countries is considered to be developed?
A) lower-middle income
B) high-income
C) low-income
D) upper-middle income
37) Which of the following is characteristic of low-income countries?
A) sustained economic growth
B) low engagement in agriculture
C) high degree of urbanization
D) heavy reliance on foreign aid
38) Which of the following categories of countries is referred to as a postindustrial country?
A) low-income
B) upper-middle income
C) lower-middle income
D) high-income
39) Which of the following is the most valuable economic variable used to chart strategic plans
for global market expansion of commercial products?
A) regulations
B) competitors
C) income
D) location
40) ________ accounts for the largest share of output in less developed countries.
A) Education
B) Agriculture
C) Consumer goods
D) Heavy industries
41) ________ provides the best comparison of the standards of living in the countries of the
world.
A) Purchasing power parity
B) Exchange rate
C) Gross National Product per capita
D) Gross National Income
42) Which of the following is the primary output of the World Bank’s International Comparison
Program?
A) purchasing power parities
B) currency fluctuations
C) market demand and supply
D) production costs
43) Which of the following can be perceived from measuring actual individual consumption
across global markets?
A) Developed countries are likely to benefit more from full integration than developing
countries.
B) Purchasing power differences do not account for differences in demand of products and
services.
C) The living standards of high-income countries differ from low-income countries.
D) A vast majority of the world’s income is concentrated in the lower-middle or upper-middle
income countries.
44) Which of the following is the most important variable considered for identifying
opportunities in the global economy to sell low-priced products?
A) middle-class income
B) location of population
C) demand in products
D) cost of products
45) Which of the following portrays all the economic transactions of a country with the rest of
the world?
A) balance of payments
B) International Comparison Program
C) purchasing power parity
D) Gross National Product per capita
46) Which of the following statements is true of global trade patterns?
A) The annual rate of output is less than the total merchandise trade.
B) In most countries, the share of trade as a percentage of the national economy has reduced.
C) Import and export growth has outpaced the rate of increase in GNP.
D) The share of agriculture in exports has increased over the past decade.
47) ________ refers to the price of one currency in terms of another.
A) Tariff
B) Exchange rate
C) Duty
D) National income
48) Which of the following is a characteristic of countries in a free trade area?
A) abolition of internal tariffs and quotas
B) establishment of common external barriers
C) removal of restriction on factor movements
D) harmonization of economic, social, and regulatory policies
49) Which of the following eliminates trade barriers to allow the harmonization of economic,
social, and regulatory policies?
A) a customs union
B) a common market
C) a free trade area
D) an economic union
50) Which of the following is a trade block created between Canada, Mexico, and the United
States?
A) NAFTA
B) SCCM
C) CIS
D) APEC
51) Which of the following is an example of a customs union?
A) CSME
B) European Economic Area
C) NAFTA
D) Mercosur
52) What are the characteristics of a low-income country?
53) What are exchange rates? How do they affect the global economy?