37. Megan, a U.S. citizen, is the operations manager at the Middle East office of HS
Constructions Inc., an American firm. In this situation, she is an example of a(n) _____ manager.
38. Firms that pursue a localization strategy try to create value by:
39. International firms try to create value by:
40. Firms that emphasize global standardization try to create value by:
41. _____ refers to a strategy that is concerned with the selection of employees for particular
jobs.
42. The norms and value systems of an organization constitute its _____.
43. A(n) _____ staffing policy is one in which all key management positions are filled by
parent-country nationals.
44. In the Swiss firm Terabithia Systems AG, all the important positions in its international
operations are held by Swiss nationals. Terabithia follows a(n) _____ staffing policy.
45. Which of the following is a characteristic feature of an ethnocentric staffing policy?
46. Which of the following is an advantage of an ethnocentric staffing policy?
47. A firm pursues an ethnocentric staffing policy because it:
48. Firms that use an ethnocentric staffing policy consider it to be:
49. If a firm tries to create value by transferring core competencies to a foreign operation
and, therefore, transfers parent-country nationals who have knowledge of that competency to the
foreign operation, it pursues a(n) _____ staffing policy.
50. Which of the following is a disadvantage of an ethnocentric staffing policy?
51. A(n) _____ staffing policy limits advancement opportunities for host-country nationals.
52. A firm’s failure to understand host-country cultural differences that require different
approaches to marketing and management is referred to as _____.
53. A(n) _____ staffing policy requires host-country nationals to be recruited to manage
subsidiaries, while parent-country nationals occupy key positions at corporate headquarters.
54. A firm that adopts a polycentric staffing policy is less likely to:
55. Which of the following is true of a polycentric staffing policy?
56. Which of the following is an advantage of adopting a polycentric staffing approach?