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90. Which of the following is necessary for a firm to ensure profitable price discrimination?
91. If a firm is unable to keep its national markets separate, individuals or businesses may undercut its attempt
at price discrimination by engaging in:
92. In which of the following conditions does arbitrage occur?
93. A measure of the responsiveness of demand for a product to changes in price is known as:
94. What kind of demand is seen when a small change in price produces a large change in demand?
95. What kind of demand is seen when a large change in price produces only a small change in demand?
96. Which of the following is true of price discrimination as a part of international pricing strategy?
97. Which of the following is true of price elasticity of demand?
98. Which of the following refers to the use of price as a competitive weapon to drive weaker competitors out of
a national market?
99. Which of the following refers to the fact that a firm's pricing strategy in one market may have an impact on
its rivals' pricing strategy in another market?
100. Which of the following is true of multipoint pricing?
101. If a firm prices low worldwide in an attempt to build global sales volume as rapidly as possible, even if this
means taking large losses initially, what kind of strategy is it pursuing?
102. Which of the following pricing strategies can run afoul of antidumping regulations?
103. In the context of strategic pricing, which of the following takes place whenever a firm sells a product for a
price that is less than the cost of producing it?
104. Which industry is often thought of as one in which global standardization of the marketing mix is the
norm?
105. Which of the following has resulted in a dramatic shortening of product life cycles?
106. Other things being equal, the rate of new-product development seems to be greater in countries where:
107. Which of the following factors creates a potential market for new products?
108. Which of the following is a consequence of tight cross-functional integration between research and
development (R&D), production, and marketing?
109. Which of the following is an important attribute for a product development team to function effectively
and meet all of its development milestones?
110. The members of a cross-functional team should have:
111. What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.
112. Briefly describe market segmentation.
113. Describe how economic development influences product attributes.
114. Describe how cultural differences affect product attributes.
115. Describe the differences in distribution systems between countries in terms of retail concentration.
116. Describe the differences between the distribution systems of various countries in terms of channel length.
117. Describe the differences in distribution systems in various countries in terms of channel exclusivity.
118. Describe the differences between distribution systems of various countries in terms of channel quality.
119. Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.
120. Describe how source and country of origin effects affect the effectiveness of a firm's international
communication.
121. With regard to communication strategies, what is the difference between a push and a pull strategy?
122. Discuss the arguments for and against standardized advertising.
123. Briefly describe predatory pricing and multipoint pricing strategy.
124. Briefly describe the influence of the location of research and development on new-product development.
125. Describe the influence of integrating research and development, marketing, and production on new-product
development.
