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50. In which kind of retail system do a few retailers supply most of the market?
51. Which retail system has many retailers, no one of which has a major share of the market?
52. Which of the following is a factor that has contributed to greater retail concentration in developed
countries?
53. Which of the following is a factor that contributes to greater retail concentration in developed countries?
54. The number of intermediaries between the product (or manufacturer) and the consumer is referred to as:
55. Which of the following is the most important determinant of channel length?
56. Which kind of retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens
distribution channels?
57. Which of the following is a characteristic of fragmented retail systems?
58. When the retail sector is very concentrated:
59. Which of the following factors helps a firm shorten channel length?
60. Which kind of distribution channel is difficult for outsiders to access?
61. Which of the following refers to the expertise, competencies, and skills of established retailers in a nation,
and their ability to sell and support the products of international businesses?
62. Which of the following is true about channel quality?
63. Which of the following is a factor that determines the optimal distribution strategy?
64. Which of the following is true of choosing a distribution strategy?
65. Which of the following is a drawback of longer distribution channels?
66. Which of the following is a drawback of longer distribution channels?
67. Which of the following is an advantage of longer distribution channels?
68. Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm's
international communication?
69. Which of the following factors limits a firm's ability to use the same marketing message?
70. In terms of communication strategy, which of the following refers to the situation when the receiver of a
message evaluates the message based on the status or image of the sender?
71. When are source effects damaging for an international business?
72. Which of the following refers to the extent to which the place of manufacturing influences product
evaluations?
73. According to research, when do consumers usually use the country of origin as a cue when evaluating a
product?
74. In the context of barriers to international communication, which term refers to the amount of other messages
competing for a potential consumer's attention?
75. In terms of communication strategy, in highly developed countries such as the United States:
76. Which of the following is true of the barriers to international communication?
77. Which of the following communication strategies relies primarily on personal selling rather than mass
media advertising?
78. Which of the following communication strategies relies primarily on mass media advertising as opposed to
personal selling?
79. Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the
market generally favor?
80. If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its
products, what kind of products would it most likely sell?
81. Which of the following allows a firm to educate potential consumers about the features of a product?
82. Which of the following is a drawback of a push strategy?
83. Which of the following marketing strategies relies on access to advertising media?
84. A push strategy is emphasized when:
85. Pull strategies tend to be emphasized:
86. Which of the following is an argument in favor of standardized advertising?
87. Which of the following is an argument against standardized advertising?
88. Which of the following exists whenever consumers in different countries are charged different prices for the
same product?
89. Which of the following is true of price discrimination?
