98. Firms in consumer goods industries that are trying to sell to a large segment of the
market generally favor a(n) _____ strategy.
99. Firms that sell _____ favor a push strategy. Direct selling allows these firms to educate
potential consumers about the features of their product.
100. Which of the following allows a firm to educate potential consumers about the features of
a product?
101. Which of the following is a drawback of push strategies?
102. Which of the following marketing strategies relies on access to advertising media?
103. A push strategy is emphasized when:
104. Pull strategies tend to be emphasized:
105. Which of the following is an argument for standardized advertising?
106. Which of the following is an argument against standardized advertising?
107. Which of the following is an argument against standardized advertising?
108. _____ exists whenever consumers in different countries are charged different prices for
the same product.
109. Which of the following is true of price discrimination?
110. Which of the following is necessary for a firm to ensure profitable price discrimination?
111. If a firm is unable to keep its national markets separate, individuals or businesses may
undercut its attempt at price discrimination by engaging in _____.
112. In which of the following conditions does arbitrage occur?
113. A measure of the responsiveness of demand for a product to changes in price is known
as _____.
114. Demand is said to be _____ when a small change in price produces a large change in
demand.
115. When a large change in price produces only a small change in demand, demand is said to
be _____.
116. Which of the following is true of price discrimination as a part of international pricing
strategy?
117. Which of the following is true of price elasticity of demand?