78. _____ refers to the expertise, competencies, and skills of established retailers in a nation,
and their ability to sell and support the products of international businesses.
79. Which of the following is true about channel quality?
80. Which of the following is a factor that determines the optimal distribution strategy?
81. Which of the following is true of choosing a distribution strategy?
82. Which of the following is a drawback of longer distribution channels?
83. Which of the following is a drawback of longer distribution channels?
84. Which of the following is an advantage of longer distribution channels?
85. Which of the following is an advantage of longer distribution channels?
86. Which of the following is a potentially critical variable that can jeopardize the
effectiveness of a firm’s international communication?
87. The best way for a firm to overcome cultural barriers is to:
88. Which of the following factors limits a firm’s ability to use the same marketing message?
89. In terms of communication strategy, _____ refer(s) to the situation when the receiver of a
message evaluates the message based on the status or image of the sender.
90. When are source effects damaging for an international business?
91. _____ refer(s) to the extent to which the place of manufacturing influences product
evaluations.
92. According to research, when do consumers usually use the country of origin as a cue
when evaluating a product?
93. In the context of barriers to international communication, _____ refer(s) to the amount of
other messages competing for a potential consumer’s attention.
94. In terms of communication strategy, in highly developed countries such as the United
States:
95. Which of the following is true of barriers to international communication?
96. Which of the following communication strategies relies primarily on personal selling
rather than mass media advertising?
97. Which of the following communication strategies relies primarily on mass media
advertising as opposed to personal selling?