58. Firms based in _____ countries tend to build a lot of extra performance attributes into
their products.
59. Which of the following contradicts Theodore Levitt’s arguments for the globalization of
world markets?
60. Which of the following is true of the influence of economic development on consumer
preferences?
61. Which of the following factors constrains the globalization of markets?
62. A _____ refers to the means that a firm chooses for delivering a product to its consumer.
63. In a(n) _____ retail system, a few retailers supply most of the market.
64. A(n) _____ retail system is one in which there are many retailers, no one of which has a
major share of the market.
65. Which of the following is a basis for the differences in retail concentration in various
countries?
66. Which of the following is a factor that has contributed to greater retail concentration in
developed countries?
67. Which of the following is a factor that contributes to greater retail concentration in
developed countries?
68. The number of intermediaries between the product (or manufacturer) and the consumer
is referred to as _____.
69. Which of the following is the most important determinant of channel length?
70. _____ retail systems tend to promote the growth of wholesalers to serve retailers, which
lengthens distribution channels.
71. Which of the following is true about fragmented retail systems?
72. Which of the following is a characteristic of fragmented retail systems?
73. When the retail sector is very concentrated:
74. When the retail sector is very concentrated:
75. Which of the following factors helps a firm shorten channel length?
76. A(n) _____ distribution channel is one that is difficult for outsiders to access.
77. Which of the following is true of distribution channel exclusivity?