Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
d. extortion
e. explaining
43. Which of the following creates an agreement between a marketing organization and an
individual, team, or landmark?
a. sales promotion campaign
b. creative brief
c. marketing agreement
d. sponsorship
e. market-based promotions
44. Which of the following uses marketing techniques to connect with buyers through specific
live events including concerts, performance, or festivals to promote a product or brand?
a. sponsorship
b. guerrilla marketing campaign
c. stealth marketing
d. event marketing
e. market-based promotions
45. Swedish giant, Ericsson, supports and sponsors the Swedish Paralympic Team as part of
which type of campaign?
a. cause-related marketing
b. guerrilla marketing
c. stealth marketing
d. event marketing
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
e. market-based promotion
46. Sagami Rubber Industries of Japan sponsors music events and helps create consumer
awareness of various diseases, which is an example of ______.
a. cause-related marketing
b. guerrilla marketing
c. stealth marketing
d. event marketing
e. market-based promotions
47. Which of the following involves identifying false statements about a company online and
responding to them?
a. buzz marketing
b. guerrilla marketing
c. internet interventions
d. public relations
e. market-based promotions
48. Which of the following are promotions that are aimed at retail customers?
a. trade promotions
b. channel promotions
c. consumer promotions
d. marketing promotions
e. market-based promotions
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
49. Which of the following are promotions that are aimed at marketing intermediaries?
a. trade promotions
b. channel promotions
c. consumer promotions
d. marketing promotions
e. market-based promotions
50. Advertising a product to a group of potential retail consumers is an example of which of the
following strategies?
a. pull strategy
b. push strategy
c. stealth promotion strategy
d. lifestyle strategy
e. market-based promotion
51. Sales promotions take two major forms: consumer promotions and trade promotions.
a. True
b. False
52. Consumer promotions are aimed at retail consumers.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
53. Trade promotions are aimed at intermediaries.
a. True
b. False
54. International sales promotions efforts aim at stimulating demand across national or cultural
boundaries.
a. True
b. False
55. International sales promotions continue to grow in popularity in international marketing.
a. True
b. False
56. International trade promotions are an important part of international marketing campaigns.
a. True
b. False
57. Cultural differences have little impact on international sales promotions.
a. True
b. False
58. Differences in motivation, consumer behaviors, and decision-making processes are
considered when international sales promotion campaigns are developed.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
59. Push strategies are generally aimed at ultimate consumers first, followed by channel
intermediaries.
a. True
b. False
60. Pull strategies are generally aimed at channel intermediaries first, followed by ultimate
consumers.
a. True
b. False
61. The use of international consumer promotions has declined in recent years due to the
proliferation of the Internet and direct marketing availability.
a. True
b. False
62. International mass media advertising budgets have gradually increased over the past decades.
a. True
b. False
63. International media audiences have become increasingly fragmented in recent years.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
64. International retailers have gained in channel power in recent years.
a. True
b. False
65. Advertising clutter is not a significant problem in international markets.
a. True
b. False
66. Reaching international consumers who do not have access to traditional media continues to
be a problem for international marketers.
a. True
b. False
67. International marketers often find that consumer promotions that do not work well in one
country do work well in others.
a. True
b. False
68. Typically it is not important to set objectives for trade promotions, but rather to respond to
competitive offers.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
69. One objective of international consumer promotions is to pre-empt competitive actions.
a. True
b. False
70. One objective of international consumer promotions is to maintain market share.
a. True
b. False
71. International consumer promotions include coupons, premiums, and trade shows.
a. True
b. False
72. International trade promotions include trade shows, cooperative advertising, and coupons.
a. True
b. False
73. The Internet and electronic media can now be used to deliver coupons.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
74. Reactions to mobile couponing vary greatly by region or country.
a. True
b. False
75. Coupons work to stimulate the immediate sale of a product.
a. True
b. False
76. Consumer acceptance of premiums varies greatly by culture.
a. True
b. False
77. Sweepstakes rely on a chance drawing of names, while contests rely on some type of
consumer skill.
a. True
b. False
78. Sweepstakes require a purchase to enter.
a. True
b. False
79. A recent study indicated that Chinese consumers do not respond positively to rebates.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
80. Price-off promotions reduce company revenues per sale.
a. True
b. False
81. Sampling can be an effective method of increasing short-term sales.
a. True
b. False
82. The majority of international Internet users visit social networking sites regularly.
a. True
b. False
83. Trade shows are always attended by top company executives.
a. True
b. False
84. Bill-back allowances increase a manufacturer’s reach by creating incentives for additional
marketing activities.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
85. In international markets, manufacturers will be inclined to pay slotting fees only when
company leaders have a great deal of confidence about a product’s potential.
a. True
b. False
86. Slotting fees are associated with retailer–manufacturer relationships.
a. True
b. False
87. Cooperative advertising arrangements help to spread the risk of promotion between an
international marketer and an intermediary.
a. True
b. False
88. Training programs have been positively correlated with increased sales and productivity.
a. True
b. False
89. Training programs can improve relationships between manufacturers and retail companies.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
90. The two primary activities conducted by the public relations department include addressing
negative publicity and promoting positive publicity and image-enhancing events.
a. True
b. False
91. A stakeholder is a person or group with a vested interest in an organization’s activities.
a. True
b. False
92. Featuring an energy drink at a hip-hop concert is an example of event marketing.
a. True
b. False
93. List and describe the various forms of international consumer promotions that are presented
in the text. Discuss the various advantages and disadvantages of each form of consumer
promotion.
94. Describe the difference between international push strategies and pull strategies. In what
ways are they similar? In what ways are they different?
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
95. Discuss the differences between price-sensitive consumers, brand-loyal consumers, and
preferred-brand consumers. How should each of these groups be targeted by an international
consumer promotion campaign?
96. Discuss the various forms of international trade promotions that are presented in the text.
What are some advantages of each type? What disadvantages can you think of?
97. Discuss the various types of trade allowances that are discussed in the text, including off-
invoice allowances, bill-back programs, and slotting allowances and how they apply to
international marketing promotions.