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A) Strategic alliances can make entry into a foreign market difficult.
B) Strategic alliances, while they have many benefits, do not allow firms to share the
fixed costs of developing new products or processes.
C) Strategic alliances allow firms to bring together complementary skills and assets that
neither company could easily develop on its own.
D) Strategic alliances, while beneficial to firms, make the establishment of
technological standards for an industry difficult.
85) _____ is a way to bring together complementary skills and assets that neither company
could easily develop on its own.
A) An alliance
B) A turnkey contract
C) A wholly owned subsidiary
D) A licensing agreement
86) _____ can be used to formalize arrangements to swap skills and technology in a strategic
alliance.
A) Modularization
B) Cross-licensing agreements
C) Structured transfer agreements
D) Contractual safeguards
87) _____ refers to the building of interpersonal relationships between the firms’ managers in
a strategic alliance.